Thomas A. O'Sullivan Wins First Poppulo Impact Award for Digital Signage Excellence

Thomas A. O'Sullivan, Director of Marketing at Choctaw Casinos & Resorts, has been honored with the first Poppulo Impact Award for digital signage excellence.

Since Joining the business in 2024, Thomas has spearheaded a remarkable transformation of the casino’s digital signage strategy. With previous experience leveraging Poppulo's digital signage solutions, Thomas and his team quickly introduced a strategy to enhance guest engagement, streamline efficiency, and drive revenue growth across the casino’s 23 locations.

Key Achievements Under Thomas' Leadership

1. Revenue Growth: Through the strategic use of digital signage for targeted promotions, Thomas has driven measurable increases in ticket sales and gaming floor engagement—with recent one example being a 25% daily increase in concert ticket sales through increased promotion on digital signage.
2. Operational Efficiency: By coordinating with various business units through regular strategy meetings, Thomas ensures that digital signage content aligns with specific revenue goals and operational needs, enabling his team to create targeted content based on departmental needs.
3. Customization for Events: Recognizing an opportunity to differentiate their property and win more event business, Thomas implemented a process for easy digital screen takeovers during conventions and large events, attracting high-end corporate clients and enhancing Choctaw's reputation in the events space.
   

Accepting the award, Thomas A. O'Sullivan said, "I'm grateful to be the first person to receive the Poppulo Impact Award for digital signage. This award is truly a reflection of the hard work put in by so many of my amazing teammates at Choctaw, and it’s something we’re all very proud of. Poppulo's digital signage platform has helped us connect with our guests in more meaningful, engaging ways, while at the same time maximizing the value our business gets out of our digital signage network. I’m proud of the work we’ve done, and am excited to continue innovating and driving value for the casino."

Ruth Fornell, CEO of Poppulo, expressed her admiration for Thomas' achievements, stating, "Thomas' strategic approach to digital signage at Choctaw Casinos and Resorts stands out as a benchmark for the casino industry. His leadership and vision for how digital signage can be used to drive revenue and impact multiple aspects of the business, in addition to improving guest engagement, is truly impressive."

Thomas' innovative use of digital signage at Choctaw Casinos and Resorts demonstrates the transformative power of this technology in the casino industry. From creating impactful first impressions to driving revenue across various venues, his vision serves as a benchmark for how to effectively enhance engagement, streamline operations, and boost the bottom line in the competitive casino and hospitality industry.

About the Poppulo Impact Awards

The Poppulo Impact Awards showcase and celebrate organizations, individuals, and teams that demonstrate excellence in using digital signage to drive value within their organizations. This ongoing recognition program honors innovators who are utilizing Poppulo's solutions to achieve significant results and set new standards in their field.