Top Five Benefits of Digital Signage Displays

Digital signage is transforming how businesses connect with customers and employees. With the industry growing beyond $20 billion, organizations across retail, healthcare, hospitality, and finance are investing in dynamic visual displays to stay competitive. This shift isn't just about technology—it's about delivering the right message at the right moment, creating memorable experiences that drive action and build loyalty.Poppulo offers a trusted, enterprise-grade signage solution that empowers businesses to deliver dynamic, data-driven content across screens—helping organizations connect better with customers, employees, and visitors.

Key takeaways:

• Digital signage delivers real-time, visually engaging messages that boost communication and brand visibility.
• Key benefits include better audience engagement, cost savings, and measurable ROI.
• When implemented well, digital signage strengthens retention, loyalty, and operational efficiency.
• Poppulo’s digital signage platform simplifies content management, scheduling, and analytics—making it a powerful solution for modern organizations.
  

What Is Digital Signage?

Digital signage is a display platform that can be used for advertising, building brand awareness, and delivering important information about a company’s products and services via high-quality graphics and videos. The global digital signage market was valued at around $28.8 billion in 2024 and is projected to grow at an 8.1 % CAGR through 2030, potentially reaching nearly $46 billion by 2030.

(existing content)It combines hardware (screens and media players), software (content management systems), and cloud-based tools to deliver dynamic messages, advertisements, and real-time updates across multiple locations. Unlike traditional print signage, digital displays can be updated instantly from anywhere, showing everything from promotions and live data feeds to emergency alerts and company announcements.

Since digital signage displays can deliver comprehensive announcements, timetables, emergency information, and product descriptions in real-time, they can give businesses an edge over their competition. In a day and age where consumers no longer respond to print ads and the cost of client acquisition is becoming more expensive, here are five benefits of digital signage displays that can increase your client base.

Top 5 Benefits of Digital Signage Displays

Five ways digital signage can transform your business operations, marketing, and audience engagement.

Increased Recall and Retention Rate

Digital displays capture 400% more views than static displays. Not only do they capture more views, but their recall rate is 83%—significantly higher than any traditional media. With 8/10 customers entering an establishment just because a sign caught their eye, added foot traffic and new customers are virtually guaranteed. In terms of improving operational efficiency and retaining customers, the adoption of time-in-line update monitors has also reduced the perceived wait time in banks, hospitals, and service-heavy industries. As a result, customer complaints are reduced and customers are more likely to visit again, improving same-store revenue.

Boost in Revenue

A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 70% of a shopper’s purchasing decisions are made at the point of sale. Plus, around 80% of brands that use digital signage displays experience an increase in sales of up to 33%. The benefits of digital signage, or as it is also commonly called, Visual Communications, are that it can create an immersive consumer experience, increasing opportunities for cross-sells, up-sells, and impulse-buys by quickly adapting and deploying engaging content when and where it matters most. Data analytics and reports on market trends, spending patterns and sales performance from digital signage ads can be tracked and pulled via the Poppulo.

Low-Cost Marketing and Communication

Since digital signage displays eliminate the need for printing, companies that use digital signage software can reduce the cost of printing materials like brochures, menu boards, traditional billboards, and large posters. Digital signage benefits companies by cutting the costs of the logistics and storage of these marketing materials, which not only reduces spending but also saves time. By saving on printing and material costs, businesses can focus on churning out high-quality content and graphics, instead.

Easy to Deploy and Scale

In a few clicks, your advertisements can be optimized and displayed to suit the ever-changing needs of your target market. The design can also easily be sent and deployed to other branches in a matter of minutes. Platforms like Poppulo allow seamless creation, deployment, and maintenance of existing and upcoming content via a streamlined user interface.

Digital Connectivity and Real-Time Updates

Another of the digital signage benefits is that technologies can aggregate social media content, display RSS feeds and weather updates while advertising products and services. Digital signage can also be used to stream videos about products and services to help drive overall brand messaging. This technology creates a new avenue of customer engagement and feedback strategies. Aside from gaining insights into the products and services directly from customers who have experienced it for themselves, digital signage allows customers to give feedback instantaneously. Since 92% of consumers trust peer-to-peer recommendations over traditional advertising, linking social media assets alongside your product information will not only promote your brand, but it can reinforce trust.

Why You Should Invest in Digital Signage

Digital signage represents a strategic, long-term investment that improves both communication efficiency and marketing effectiveness.

Competitive Advantage Through Visual Communication

In markets where customer attention is fragmented, digital signage gives businesses a decisive edge. Dynamic, moving content naturally draws the eye more effectively than static alternatives. Organizations using digital displays stand out in crowded spaces, whether that's a retail storefront, corporate lobby, or healthcare waiting room.

Poppulo's platform powers unlimited screens and applications designed to meaningfully impact target audiences, from simple promotional content to complex data integrations. This versatility allows businesses to adapt their messaging strategy as needs evolve.

Better Audience Engagement and Retention

Engagement isn't just about getting attention—it's about holding it and creating positive associations. Digital signage keeps audiences informed and entertained, reducing perceived wait times and frustration during service interactions.

For employee communications, digital displays ensure critical information reaches frontline workers who may not have regular computer access. Safety alerts, shift schedules, and company updates become visible and accessible to everyone.

Cost Savings and Measurable ROI

Beyond eliminating print costs, digital signage delivers measurable returns through:

• Increased foot traffic from attention-grabbing displays
• Higher conversion rates at point-of-sale
• Reduced staffing needs (displays handle FAQs and wayfinding)
• Real-time performance data that optimizes content effectiveness

Unlike traditional advertising where ROI can be difficult to quantify, digital signage platforms provide detailed analytics on viewer engagement, content performance, and business impact.

Poppulo’s Digital Signage Platform

Poppulo delivers an end-to-end platform that simplifies display management, content scheduling, and performance analytics for organizations of any size.

Centralized Content Management

• Manage all screens from a single cloud hub with role-based permissions, approval workflows, and content governance.
• Marketing teams can create templates that local branches customize, maintaining brand consistency while empowering teams.
• IT and operations gain full visibility into network health, with remote monitoring and alerts to quickly address any issues.
• Supports integration with third-party data systems, allowing live dashboards, KPI feeds, or social media content to display dynamically.

Automated Scheduling and Updates

• Create automated playlists, time-based triggers, and location-specific content so the right message reaches the right audience at the right time.
• Plan seasonal campaigns or promotions weeks in advance, or push urgent updates instantly.
• Features like dayparting let you tailor content for different times of the day, while updates deploy centrally—eliminating the need for onsite maintenance.
• Scales from a few screens to thousands across multiple locations with minimal setup effort.

Real-Time Performance Insights

• Access analytics that track content playback, engagement, and device health across your network.
• Receive proactive alerts and reports to ensure displays are always operational and effective.
• Use data to optimize content strategy, measure ROI, and inform future campaigns.

Poppulo’s platform empowers organizations to deliver dynamic, measurable, and secure digital signage at scale—making it a trusted solution for marketing, internal communication, and customer engagement.

Conclusion 

Digital signage offers a powerful combination of enhanced visibility, improved communication, and measurable ROI that traditional media simply cannot match.

From capturing attention with dynamic content to driving sales at critical decision points, the benefits of digital signage displays extend across every customer touchpoint. Organizations that invest in this technology gain operational efficiencies, reduce costs, and create more engaging experiences for both customers and employees. As markets become more competitive and audiences more demanding, digital signage has evolved from a nice-to-have into an essential communication tool.

See how Poppulo helps your business deliver impactful, data-driven content through digital signage. Contact us today to explore how our cloud-based platform can transform your visual communications. Although some brands prefer print as their primary display method for large-scale outdoor advertising, digital signage displays are beginning to capture many other markets. Poppulo is one of the most competitive digital signage software companies, offering low-cost, easily deployable, and flexible solutions that yield a higher recall rate and increased retention.

There are many more benefits of digital signage being used as one of your customer touch-points. It can act as an extra salesperson or customer service representative when everyone else is busy—think of it as an interactive entertainment medium while customers are waiting to be served. Industries in the retail, finance, hospitality, and healthcare sectors can greatly benefit from using this technology to increase brand awareness, disseminate product information and interact with customers. For more information on how a cloud-based digital signage solution can help your business, contact us today (existing )

FAQs About Digital Signage

What is digital signage used for?

Digital signage is used to display dynamic content—such as announcements, KPI dashboards, wayfinding, employee recognition, product promotions, and emergency alerts—on screens across locations.

How does digital signage benefit businesses?

• Better engagement: Visual content captures attention.
• Real-time updates: You can broadcast urgent or time-sensitive messages instantly.
• Cost-efficiency: Reduces print and distribution costs.
• Analytics: You get data on what content is being viewed, how often, and by whom.

How can I measure ROI from digital signage?

You can use built-in analytics to track:

• Content playback metrics (how often a screen displays a piece of content)
• Audience engagement (which content is interacted with most)
• System health & uptime
• Business outcomes (e.g., increased employee feedback, sales uplift)

How does Poppulo make digital signage easier to manage?

• Cloud-based CMS lets you control all screens from a central platform.
• Role-based access ensures only authorized users can publish content.
• Automated scheduling and data integrations enable dynamic, real-time content.
• Remote monitoring tools help maintain display health, reducing manual maintenance