
Due to lockdowns and an increased concern for health and safety, many people have been deprived of the luxury of business and personal travel for years. This rapid decrease in travelers nearly devastated the hospitality industry. But the hospitality industry—and its people, are resilient. Thankfully, the trend in decreased visitors is starting to reverse itself. As the hospitality industry is now beginning to see a resurgence in bookings, many brands and properties are poised to win more customer loyalty and drive revenue from events bookings, F&B sales, and other onsite amenities— but only if the guest experience exceeds expectations.
By curating more tailored experiences for guests while also effectively promoting onsite amenities, properties can gain revenue and help ensure return visits. And to accomplish this, many properties are reimagining the role of digital signage throughout their properties.
Regardless of how many screens your property has, or what applications you’ve deployed, there’s always something new to learn. But you don’t have to learn every lesson on your own.
In this guide, we’ve compiled a list of tips and best practices from hotels, casinos, and convention centers of all sizes to help you. Use this resource to learn from the people that are using digital signage to impact the customer experience, drive revenue, and more.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.

When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen? While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface. At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.

The past few years have forced a permanent transformation in the hospitality industry, which introduced multiple challenges. The combination of travel restrictions and the proliferation of online lodging options presented a seemingly insurmountable challenge. But with the easing of restrictions and the renewed guest desire for a predictable, reliable hotel experience, the return to travel is here and properties need to be ready to capitalize on this historic opportunity. To capitalize, properties must offer a guest experience that surprises and delights. Through a combination of intuitive digital signage experiences and consistent service delivered by highly engaged and informed associates. To learn how your property can win the race for new guests, retain existing guests, and deliver lasting brand loyalty with an integrated communications solution, download this guide.