How to Create an Effective Communications Strategy in Manufacturing and Production Facilities

How to Create an Effective Communications Strategy in Manufacturing and Production Facilities

 Christine Kendall
Christine KendallContent Marketing Manager

Access Guide

By submitting this form you consent to receive marketing content from Poppulo. You can withdraw your consent at any time.

About this Guide

Manufacturing and production companies face a variety of unique challenges—delivering high-quality products under strict deadlines, reducing recordable incidents, continually improving operations, and keeping staff engaged and informed. Compounding the challenges in achieving these goals, a lot of the manufacturing workforce is deskless, without access to personal devices while on the production floor. This creates a distinct set of communication hurdles that manufacturers must overcome to reach all employees.

Manufacturers, warehouses, and other production-based companies are all seeking to optimize operations and improve productivity while also retaining their employees. The factory of the future features integrated, automated, and timely communications designed to impact production-based businesses in these key areas.

So, what does good communication within a production facility look like? It must be comprehensive—tailored to both the needs of the business as well as the needs of the employee, based on where each person is throughout the course of a shift. More specifically, an end-to-end communications strategy should account for productivity, operational efficiency, and employee communications needs.

Read this guide to learn about the top things your communications should address and how to build a comprehensive employee comms strategy.

Related Content

Campus Communication Reimagined: The Digital Signage Advantage

Campus Communication Reimagined: The Digital Signage Advantage

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.

Download Guide
Digital Signage Best Practices E-Book

Digital Signage Best Practices E-Book

When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen? While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface. At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.

Download Guide
Realizing Success in Hospitality

Realizing Success in Hospitality

The past few years have forced a permanent transformation in the hospitality industry, which introduced multiple challenges. The combination of travel restrictions and the proliferation of online lodging options presented a seemingly insurmountable challenge. But with the easing of restrictions and the renewed guest desire for a predictable, reliable hotel experience, the return to travel is here and properties need to be ready to capitalize on this historic opportunity. To capitalize, properties must offer a guest experience that surprises and delights. Through a combination of intuitive digital signage experiences and consistent service delivered by highly engaged and informed associates. To learn how your property can win the race for new guests, retain existing guests, and deliver lasting brand loyalty with an integrated communications solution, download this guide.

Download Guide

Join The Mailing List to get The Latest Resources