At Poppulo, we specialize in generating employee engagement. But we also believe that corporations have a critical role in helping the environment and securing the future of our planet. We’d like to recognize companies that have partnered with us on Poppulo Trees to grow their engagement levels, while also helping to reforest vulnerable ecosystems around the world. In this article, you’ll learn critical best practices for duplicating their success.
Boosting employee engagement is a goal many companies share. However, with Poppulo Trees, a CSR feature built into the Poppulo platform, companies can actually reward employees for their engagement through the planting of real trees to help revitalize damaged ecosystems.
To accomplish this, we’ve teamed up with Tree-Nation, which allows participating clients to monitor their own “corporate forest” and see in real-time the positive impact that their own employees are making.
Poppulo Trees: Rewarding Employees while Offsetting Carbon
Trees are essential to the health of our planet, and they’re a major factor in fighting climate change. One study found that increasing the earth’s forests by an area the size of the United States would cut atmospheric carbon dioxide by 25%. This is an important consideration, given that 40 billion tons of CO2 are released each day because of fossil fuels, exacerbating the problem.
How do forests help? Well, the carbon dioxide absorption properties of forests mean that they can offset carbon emissions and reverse the effects of climate change. In fact, you need 360 trees to offset the carbon emissions of just one person.
This was what inspired us at Poppulo to enhance our communication platform with a CSR feature that rewarded employees for their engagement with real trees planted in their name, in forests in more than 60 countries all over the world.
Together with Tree-Nation, we created a program that our clients can adopt, to boost engagement and help the environment, both at the same time. Companies that have truly embraced the initiative include industry leaders like Edenred, Deloitte, Capgemini, Renault Group, and L'Occitane en Provence, to name a few.
Some of the very first champions of the Poppulo Trees program were Sidetrade, Tata Realty, and Ardian. They set an example of corporate social responsibility from the get-go that many other corporations have followed, resulting in the planting of thousands of trees. This is how each of these businesses got on board.
Tata Realty Increases Engagement while Offsetting Emissions
Tata Realty was an early adopter of the Poppulo Trees program, which they began using during a significant merger, when strong employee communication was critical. They saw the chance to positively impact employee engagement surrounding the merger, and reduce their carbon footprint, both at the same time.
Also read: Navigating HR Challenges in Mergers and Acquisitions
According to Reena Wahi, Senior Vice President of HR, CSR, and Business Excellence at Tata Realty: “Poppulo Trees has helped us achieve two objectives—employee engagement and sustainability, both of which are extremely important to the TATA group.”
In total, during their Tata Realty Sustainability Month, the company planted over 600 trees, in just four weeks. They got employees involved in company news, and helped the environment, all with a single CSR-based engagement initiative.
Sidetrade Employees Rise to the Occasion and Help the Planet
As a global tech leader, Sidetrade’s specialty is using AI to boost revenue for clients around the world. But they recognized the importance of improving their carbon offset as well, and when they learned about the engagement features of Poppulo Trees, they wanted to participate and make a real difference. Relying on the company’s spirit of friendly competition, they got employees to embrace the initiative and plant trees as part of a larger company challenge, alongside Poppulo and Tree-Nation.
According to Christelle Dhrif, the company’s Chief Communication Officer and Brand Ambassador: “Sidetrade staff are always up for a challenge. And when the challenge is reforestation, it is especially meaningful. Sidetraders are proud to support Tree-Nation.”
Ardian Uses Poppulo Trees to Triple Employee Engagement
Ardian has long been a leader in international investment. But when it came to Poppulo Trees, they decided to become a leader in CSR-based engagement initiatives as well, not to mention one of the first companies in their sector to have adopted environmental criteria in managing operations.
By rewarding their most engaged employees with trees rather than with gift certificates or gadgets, Ardian has gained 30% more users on their employee communication platform. At the same time, user engagement has tripled, as has their reach on social media.
The larger result? A total win-win, for employee engagement and the environment both, with a more involved workforce and hundreds of trees planted in their name.
Poppulo Trees is Just One Part of the Poppulo Communication Platform
Poppulo Trees is just one engagement feature of the larger Poppulo platform, a single, integrated solution that covers a company’s Employee Communication, Employee Advocacy, and Social Selling needs.
At Poppulo, we’re proud of Poppulo Trees, for the positive impact it has on both employee engagement for our clients and the environment, and we’re always excited to see new companies embrace this innovative program.
If you’d like to learn more about Poppulo Trees, or how Poppulo can help boost engagement at your organization, get in touch! We’re happy to provide a free demo.