To say we’re proud would be an understatement! Our client Primark has won the “Best New or Relaunched Channel” award for its ZING platform, powered by Poppulo.
The mission was clear: rebuild trust, improve employee onboarding, and boost engagement across stores — and the results speak for themselves:
- ROI increased from 22% to 71% in just six months
- Engagement peaked at 79%, with an average of 66%
- In the UK, registrations on the platform rose from 39% to 64% in only three months
Congratulations to the entire Primark team on this incredible achievement!
Discover the stories of our other clients here.