LÉVÉNEMENT: Creating a Digital Hub to Serve the Event Industry

LÉVÉNEMENT is a French professional organization that brings together the leading agencies specialized in event communication. Its mission is to advocate for agency interests with public authorities and promote the added value of event communication, while also supporting the sector’s ecological transition by encouraging more responsible practices, such as obtaining ISO certifications. LÉVÉNEMENT also promotes best practices in agency-client relationships and strives to make careers in the sector more attractive, especially to young people.

A high-value content hub

Faced with the limitations of their website in managing a tailored "Member Area," LÉVÉNEMENT found the perfect solution in Poppulo to energize its community.

Poppulo has become the organization’s central hub, offering members exclusive access to the most important information in the event industry. Members can also find industry-monitoring content, allowing them to quickly enhance their knowledge of market trends. Additionally, members benefit from a toolkit useful for their operations.

Here are the actions taken by LÉVÉNEMENT.

A targeted newsletter for different audiences

LÉVÉNEMENT has also achieved a smooth and efficient distribution of its content via email. Poppulo includes a newsletter creation feature, allowing personalized newsletters for specific audiences, with dynamic content and scheduling options. As a result, member engagement saw a significant boost, with a 57% increase in unique opens from February to March 2023, showcasing the platform's effectiveness in boosting communication and interaction within its community.

The initiatives with Poppulo have brought quick results.

Supporting recruitment

Recently, in a drive for openness and innovation, LÉVÉNEMENT extended platform access to students from partner universities. This initiative introduced a dedicated “CV Library” channel, enabling students to share their CVs, and agency heads to discover emerging talent.

The results were immediate:

• registrations surged by 32%;
• 62% increase in impressions.

Engagement also grew significantly with in-depth reads rising by 147% between March and May 2023.

In conclusion, LÉVÉNEMENT has leveraged Poppulo to transform its internal and external communication, turning the platform into a reference hub for its members. With Poppulo, the organization has optimized the dissemination of industry information, strengthened member engagement through a high-performance newsletter, and boosted collaboration among agencies, service providers, and young talent. The creation of a dedicated student area has also enhanced the sector’s appeal and attracted new prospects.

If you, too, want to improve your communication and unite your members as LÉVÉNEMENT has, don’t hesitate to contact us, to discover how Poppulo can meet your needs.