Not so long ago it was a great-to-have plus if a business leader was a strong communicator. Now it's an absolute necessity.
When it's essential to inspire increasingly disengaged employees; when a damaging incident can lead to a full-blown reputational crisis in the always-on 24/7 reality of instant social media – it's essential that leaders and their senior management teams are skilled communicators, even if it's not something that comes naturally to them.
Which is where internal communication professionals come in, occupying a critical role in helping leaders become better communicators. These 9 Tips will help you how to:
- Understand your leader's personal brand, how they operate and how they are regarded
- Identify and deal with unhelpful traits in senior management
- Earn and maintain trust
- Choose who should talk for the company
- Pick the right communication channels for maximum impact