Not so long ago it was a great-to-have plus if a business leader was a strong communicator. Now it's an absolute necessity.
When it's essential to inspire increasingly disengaged employees; when a damaging incident can lead to a full-blown reputational crisis in the always-on 24/7 reality of instant social media – it's essential that leaders and their senior management teams are skilled communicators, even if it's not something that comes naturally to them.
Which is where internal communication professionals come in, occupying a critical role in helping leaders become better communicators. These 9 Tips will help you how to:
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
