Internal communications is having a bit of a renaissance. We are seeing Internal Communications roles elevated to a higher level in many of the organizations we work with, and increasingly, internal communicators have a seat at the proverbial table where major company decisions are made.
But with this broader scope of influence also comes an ever-increasing (and increasingly complicated) set of demands and expectations. All across the organization, leaders are looking to internal communicators to help them address some of their biggest challenges. All of this attention means we, as communicators, must be working at the top of our game. We must constantly be looking for ways to work smarter, not harder.
In this guide you will learn some of the most common inefficiencies we’ve seen among internal communications teams, and how to address them, to ensure you’re meeting – and exceeding – your organization’s new set of expectations.
Ann Melinger
CEO of Brilliant Ink
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
