Content Marketing Manager, Poppulo

 Christine Kendall

Driven by the need for real-time, relevant, and targeted messaging at scale, digital signage has emerged as a key communication tool across all industries. From retail and hospitality to corporate offices and higher education, organizations today rely on digital signage to engage audiences, streamline operations, and drive business outcomes. As we delve into the current state and future outlook of the market, it becomes clear that digital signage is not just a trend, but a critical communication channel for customer and employee connections alike.

Even though digital signage seems ubiquitous across industries, the signage landscape is rapidly evolving, driven by technological advancements and changing consumer expectations. Artificial Intelligence (AI), augmented reality (AR), and data analytics are revolutionizing the way content is created, displayed, and personalized, enabling businesses to deliver more targeted, relevant, and impactful messages to their audiences. As companies seek to differentiate themselves in an increasingly competitive market, the ability to leverage these technologies effectively has become a critical factor in driving customer engagement and operational efficiency. This transformation presents both a challenge and an opportunity: organizations that adapt quickly can gain a significant competitive edge.

At the forefront of the digital signage market, Poppulo stands out as a leader in innovative solutions that empower organizations to communicate effectively in today’s saturated market. By offering cutting-edge features such as AI-driven content personalization, robust analytics, and seamless integration capabilities, Poppulo enables businesses to maximize the impact of their digital signage investments. As we explore the key drivers of market growth, emerging trends, and future innovations in this whitepaper, we’ll uncover how Poppulo’s unique approach to digital signage is helping companies create immersive experiences, enhance brand impact, and drive measurable business results in an increasingly screen-centric world.

Whitepapers

The Digital Signage Landscape: Current State and Future Outlook

Digital Signage

Customer Comms

 Internal Communication, Employee Experience and Organisational Culture Consultant, Vision 29

Jo Coxhill

Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture. 

And yet, many overlook one of the simplest, most powerful levers they have: how their leaders communicate. How leaders speak, listen, and show up for their people directly shapes morale, trust, and sense of belonging. It impacts everything from engagement to retention and attracting talent. 

And this is where internal comms and HR teams have real influence: the opportunity to shape a narrative that supports wellbeing from the top down. Join internal comms expert Jo Coxhill for a practical, straight-talking session on how to help your leaders communicate in ways that actually support people, so employees feel heard, understood, and better equipped to do their best work. 

Practical ways to guide leaders in communicating with empathy and intention

Examples of leadership messaging that builds trust and reduces employee stress

Tips for aligning internal comms and HR to support wellbeing through consistent messaging

Ideas you can apply right away to help your people feel heard, valued, and supported

Webinar

Leading with Care: Enabling Leadership Comms to Foster Employee Wellbeing

Employee Comms

Internal Communications

Editorial Director, Poppulo

Tim Vaughan

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance.
But that only happens when people understand what’s being asked of them—and feel connected to why it matters.

This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust.

From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact.

How leadership, HR, and internal comms can align to shape culture

The impact of AI on HR communication and KPI strategy

Why multichannel messaging matters—and how to do it well

The KPIs that help HR teams track progress, improve clarity, and build trust

A practical framework for building a people-first comms strategy

How analytics can help you learn what’s landing and where to improve

Smart communication means making every message count.

Guides

The Ultimate Guide to Employee Communication Goals and KPIs for HR Management

Leadership

Director of Content Marketing, Poppulo

Mic Wilborn

When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen?

While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface.

At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.

When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.