Content Marketing Manager, Poppulo

 Christine Kendall

Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.

But whatever the challenges and obstacles, the need for change cannot be ignored or else you’re left behind. HR and Transformation teams are well aware of this imperative— and those who manage change and transformation best are companies that put communication front and center, particularly communication with those who will ultimately rely on to make change happen: your employees, your people.

It’s a well-established fact, and almost a cliché at this stage, that poor communication seriously undermines the chances of change initiatives being successful. Conversely, the right communication strategy can help connect various parts of the organization and address common HR and change management challenges, while driving important initiatives for the overall business.

In this executive brief, we explore the key takeaways from the Poppulo webinar: 

Winning Formula: How Internal Comms Can Make or Break HR & Change Initiatives.

 It features Ricardo Troiano, Global Head of Organizational Change & Development at Syngenta Group, Rachel Brownlee, Human Resources Manager at International Feed Corporation, and Andrew Hubbard, Poppulo’s Director of Internal Communications & Engagement.

Executive Brief

Navigating HR & Change Initiatives: The Critical Role of Internal Communications

Change

Employee Comms

The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.

This year’s State of the Sector report delivers again, highlighting what has changed in the Internal Communications world, what communicators are prioritizing today, and what needs to be recalibrated moving forward. The report highlights four primary areas that organizations should focus on in 2023:

This executive brief summarizes our webinar with Chris Lee, VP of Employee Experience and Communication at Gallagher, and Heather Bicknell, Poppulo’s Senior Director of Product Marketing, where they discussed the key findings from this year’s State of the Sector report, diving into the four themes mentioned above.

The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023

Measurement

CEO of Brilliant Ink

Ann Melinger

Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.

Even more critically, these hard-to-reach employees work in essential industries like healthcare and manufacturing, making it crucial to reach them with the information they need to know. Yet, most of these workers don’t have regular access to traditional methods of communication, making the job of reaching them more difficult.

It's time for organizations to level the playing field and connect with this disconnected audience.

Watch on-demand to hear from Ann Melinger, CEO at Brilliant Ink, about why it’s critical to connect with your hard-to-reach employees, plus gain insight into how to develop an effective comms strategy to engage and inform this audience.

Why it’s critical to reach disconnected workers

The consequences of not properly communicating with hard-to-reach employees

Strategies you can use to overcome this challenge


Webinar

Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees

Head of Internal Communications at Imperial College London

Elizabeth Nixon

System Design Specialist at Penn State University 

Curtis Thompson

Effectively reaching students, faculty, staff, and alumni is a challenge many educational institutions face. But it’s also a challenge over 100 campuses around the globe solve every day with Poppulo. 

Join us on Tuesday, April 18 at 11am EST / 4pm GMT to hear how two colleges leverage the Poppulo Harmony platform to reach and connect with their primary audiences.

Elizabeth Nixon from Imperial College London and Curtis Thompson from Penn State University will share their insights and experience, and provide a deep dive into the two primary channels for campus comms: email and digital signage. During the webinar, you’ll learn how to:

Create a university comms operating model that delivers differentiated comms experiences designed to engage and drive outcomes

Create content experiences that scale through smart governance, targeting, and insights

Use digital signage effectively to support students and staff across your campuses