10 Ways to Use Digital Signage for Employee Communications

Digital signage has become an essential tool for improving internal communication and engagement in today's workplaces. As employees expect more dynamic and immediate information delivery, static emails and newsletters no longer cut it. Screens placed strategically throughout your office can deliver real-time updates, boost morale through recognition, and connect hybrid teams across locations.

Poppulo's cloud-based digital signage platform makes it easy to manage thousands of screens, helping organizations create engaging employee experiences at scale. Let's explore how digital signage for employee communications can transform your internal strategy.

Key Takeaways:

• Digital signage for employee communications helps deliver real-time updates, recognition, KPIs, & more.
• Digital signage for employee communications boosts engagement, transparency, and alignment across hybrid or distributed teams.
• Workplace digital signage improves culture, connection, and productivity in the workplace.
• Poppulo’s platform simplifies content creation, scheduling, and analytics for internal screens.

What is Digital Signage for Employee Communications?

Digital signage is a modern type of signage that displays information, messages, or other content on a screen rather than a conventional ad poster or billboard. Organizations use employee communication digital displays to share company news, performance metrics, and recognition messages across offices and departments in real time.

Instead of relying solely on emails that get buried in inboxes, digital signage puts critical information front and center where employees naturally gather—lobbies, break rooms, cafeterias, and hallways. This creates a more informed, connected workforce while reducing communication gaps. (NEW )

Digital signage has gained popularity over the last decade, with 50% of business professionals considering digital signage an effective communication channel.

Moreover, 80% of businesses that have incorporated digital signage have recorded a substantial increase in sales.

When people think of digital signage, they often think of commercial messaging and advertising. Still, the principles behind the communication remain the same regardless of audience, making digital signage a versatile tool for both commercial messaging and corporate communications. In recent years, it’s been seen as one of the most powerful ways of engaging with both employees and customers in sectors such as hospitality, retail, manufacturing, and airlines.

With accelerated changes happening within many businesses due to the disruptions of the global pandemic, good internal communication has never been so important.

However, how employees consume information has changed, making effective workplace communication more challenging and necessitating innovative solutions like digital signage. They have grown to expect more from their companies than newsletters, email, and instant messaging. Enter digital signage. (existing)

Top 10 Ways to Use Digital Signage for Employee Communications

Good employee communication improves collaboration, engagement, productivity, and the bottom line. And with digital signage, you can take internal communications to the next level.

Below, we’ve compiled a list of the top 10 ways you can use digital signage to communicate with your employees.

1.On-Demand Information

Offer employees up-to-date information by placing digital signs in high-traffic areas of your building. High-traffic areas include the lobby, employee break room, cafeteria, etc.

Adding a mix of exciting content, such as company news, traffic reports, and social media posts, will attract your employees’ attention.

Each time your employees pass by the sign, they’ll naturally be drawn to it and its content. After all, humans are visual creatures, with half of the human brain devoted to processing visual information.

2. Recognizing Employee Accomplishments

The simple act of acknowledging achievement significantly boosts employee morale and can improve employee engagement.

And that’s why employee recognition is so critical. Digital signage can be a powerful platform to celebrate the achievements of your employees. Rewards and bonuses are great motivators, but having their work praised by their peers can be just as beneficial to employees.

When you take the time to shine a spotlight on your employees’ work through digital signage, you’re publicly showing appreciation for their hard work and commitment. This will encourage employees to continue to work hard and achieve greatness.

3. Welcome Messages

Everyone loves to feel welcome, and your employees are no different. With digital signage, you can make every new employee excited to be joining your team with a warm welcome message on their first day.

Not only will this put your new employee at ease, but it will kick-start their employee experience on a positive note. Create a unique welcome message for each new employee and include their contact details and name for a personalized touch.

Along with making new team members feel special, these welcome messages will help your team get to know your latest recruit. Ice-breaking and first conversations will be much easier for everyone.

4. Company Performance Dashboards

Sharing your company performance dashboard across your digital signage is an excellent way to communicate your organization's current performance with staff.

If the company is performing well, that is cause for celebration. If not, your team will be challenged to do better to meet specific performance metrics.

5. Create a Social Media Wall

A social wall is a feed of social posts across a mixture of your company's social media networks. Social walls combine and show off all your social media content in one place.

You can use a social wall to link your social media accounts and display your posts in one single feed.

Alternatively, you can use a social media wall to highlight a particular subject using hashtags and account names. This means you can keep up with specific topics you're interested in displaying to employees at any time.

6. Recognize Company Milestones

Celebrating workplace milestones like completing a significant project or the signing on of a new client helps your team feel appreciated for their contributions.

When a key milestone is hit, you can celebrate this success by letting employees know on the screens.

7. Digital Version Of The Company Newsletter

The average click rate of company newsletters remains relatively low. When you use digital content on your display signage monitor, it can do a much better job of getting across newsletter information to your employees.

You can also display smaller chunks of content, making it easier for employees to digest information.

8. Connect Multiple Locations With Each Other

If you are a multinational company with offices in other locations, you can use digital signage to connect with one another.

This is a great opportunity to share experiences and knowledge across your worldwide network, and everyone remains involved

9. Play Training Videos

With corporate digital signage, you can run training programs without making your employees move between their cubicles and training rooms.

You can play training videos or even host live interactions with the lecturers and professionals. Your employees won't have to manage time from their work schedules to attend a meeting. They can learn alongside their regular work and build the necessary skills as they go.

10. Employee Benefit Programs

To ensure your employees are aware of their work perks or their employee benefits program, use a digital signage solution.

Displaying employee benefit programs on the display screen generates interest from employees. It makes them realize how important they are. They might sign up for a program if they find something useful that helps improve their professional, financial, and personal life.

Benefits of Digital Signage for Employee Communications

Digital signage offers a multitude of benefits for employee communications, making it an indispensable tool in the modern workplace. One of the primary advantages is the significant boost in employee engagement. By displaying dynamic content such as company news, social media posts, and employee recognition, digital signage captures employees’ attention and keeps them informed and motivated.

Moreover, digital signage enhances internal communication by providing a centralized platform for disseminating information. This ensures that all employees, regardless of their location or job function, receive consistent and timely updates. The visual nature of digital signage also aids in conveying complex information in a clear and concise manner, making it easier for employees to understand and retain important messages.

In addition to improving communication, digital signage fosters a positive company culture. By celebrating employee achievements and sharing company milestones, digital signage helps create a sense of community and belonging. It also promotes a culture of open communication and knowledge sharing, encouraging employees to stay connected and engaged with the organization.

Visual displays enhance communication effectiveness, boost morale, and keep everyone aligned on company goals. (new, add this)

Improves Transparency and Awareness

Digital signage creates an open communication environment where company performance, goals, and updates are visible to everyone. When employees can see what’s happening across the organization in real time, they stay better informed and aligned. This transparency builds trust, strengthens accountability, and helps people feel more connected to the company’s success.

Enhances Engagement Through Visual Content

Static text emails struggle to compete with dynamic visual content. Digital displays combine vibrant colors, captivating images, video footage, and motion graphics that naturally grab attention. This multi-sensory approach ensures messages aren't just sent—they're actually seen and remembered. Employee engagement improves significantly when communications feel alive and dynamic rather than flat and forgettable.

Strengthens Connection in Hybrid Work Environments

As workforces become more distributed, maintaining culture and connection becomes challenging. Internal communications digital signage bridges the gap by creating shared experiences across locations. Whether employees work on-site full-time or come in occasionally, they encounter the same messages, celebrations, and updates. This consistency builds cohesion even when teams are physically separated.

Why You Should Invest in Digital Signage for Internal Communications

Visual displays enhance communication effectiveness, boost morale, and keep everyone aligned on company goals.

Improves Transparency and Awareness

Digital signage creates an open communication environment where company performance, goals, and updates are visible to everyone. For example, when ZS unified email and digital signage on the Poppulo platform as part of its internal communications strategy, internal surveys showed that over 90% of employees felt informed about the company’s vision, strategy, and priorities—a clear indicator of stronger alignment and engagement through well-orchestrated communications.

Enhances Engagement Through Visual Content

Static text emails struggle to compete with dynamic visual content. Digital displays combine vibrant colors, captivating images, video footage, and motion graphics that naturally grab attention. This multi-sensory approach ensures messages aren't just sent—they're actually seen and remembered. Employee engagement improves significantly when communications feel alive and dynamic rather than flat and forgettable.

Strengthens Connection in Hybrid Work Environments

As workforces become more distributed, maintaining culture and connection becomes challenging. Internal communications digital signage bridges the gap by creating shared experiences across locations. Whether employees work on-site full-time or come in occasionally, they encounter the same messages, celebrations, and updates. This consistency builds cohesion even when teams are physically separated.

Why You Should Invest in Digital Signage for Internal Communications

A long-term investment that delivers measurable ROI through improved communication, engagement, and workplace culture.

Cost-Effective and Scalable Communication Solution

While initial setup requires investment, digital signage reduces long-term communication costs. You eliminate printing expenses for posters and newsletters while reaching more employees more effectively. Poppulo's platform allows seamless scaling from 10 to 10,000+ screens, making it easy to grow your network as your organization expands without proportional cost increases.

Fosters a Connected, Informed Workplace

When employees feel informed, they're more engaged and productive. Digital signage creates connection points throughout your physical workspace where people naturally pause and absorb information. This fosters a culture where everyone feels included in the company story, reducing the silos that often plague large organizations.

Supports Real-Time, Data-Driven Messaging

Unlike static communications that become outdated, digital signage updates instantly. You can respond to breaking news, celebrate wins as they happen, and adjust messaging based on current needs. Organizations can integrate live data from business intelligence tools like Microsoft Power BI and Tableau, ensuring employees see the most current, relevant information at all times.

Poppulo’s Digital Signage Platform

A unified platform that simplifies digital content creation, scheduling, and delivery for seamless employee engagement.

Unified Platform for Employee Communication

Poppulo's multichannel employee communications platform reaches and engages every employee efficiently and effectively by integrating digital signage with email, mobile apps, and intranet channels. This unified approach means you manage all employee communications from one place, ensuring consistent messaging across every touchpoint. No more juggling multiple tools or dealing with disjointed experiences.

Content Scheduling and Automation

Poppulo enables non-programmer contributors to add and change digital signage content at a moment's notice, making content management accessible to your entire team. Schedule content in advance, set up automated rotations, and deploy updates across your entire network instantly. The platform includes on-brand templates and pre-built applications that speed up content creation without sacrificing quality.

Real-Time Updates and Analytics

Track what's working with detailed analytics on content performance and employee engagement. See which messages resonate, when employees are most attentive, and how different locations engage with content. Poppulo's AI-powered tools help keep devices healthy, ensure content plays correctly across every screen, and strengthen governance, giving you confidence your communications are landing as intended.

Conclusion

Enhancing internal communication is critical for every organization to strengthen employee and company relationships. Instead of relying on traditional internal communications channels, many companies have embraced digital tools, such as digital signage.

Digital signage is attractive to employees due to its ability to grab attention by using vibrant colors, captivating images, unique fonts, and video footage.

From recognizing employee achievements and sharing welcome messages to spreading company news and social media posts, there are many effective ways digital signage can be used as a communication tool in the office.

FAQs About Digital Signage for Employee Communications

How can digital signage improve employee communication?

Digital signage improves employee communication by making information visible, engaging, and immediate. Instead of emails that get overlooked, screens placed in high-traffic areas capture attention naturally. They deliver real-time updates, celebrate achievements, and keep everyone aligned on company goals. The visual nature makes complex information easier to understand and retain.

What kind of content should be shared on workplace digital signage?

Effective workplace digital signage shares quick, useful updates like company news, employee recognition, KPIs, event reminders, training info, social feeds, safety tips, and benefits. Keep the mix light and engaging — add visuals, short videos, and social posts to hold attention. The main goal is to keep content fresh, relevant, and easy to digest.

Is digital signage suitable for hybrid workplaces?

Absolutely. It bridges the gap between remote, in-office, and frontline workers by creating a shared visual space.

How does Poppulo’s platform simplify digital signage management?

Poppulo's cloud-based platform manages thousands of screens from a centralized interface, eliminating the complexity of traditional signage systems. Features like role-based access, content scheduling, automated workflows, and pre-built templates mean teams can create and deploy content quickly without technical expertise. The platform also provides 24/7 support, device health monitoring, and seamless integrations with existing business tools.

What are the measurable benefits of employee communication screens?

Organizations using employee communication digital displays often see higher engagement and awareness, better information retention than email-only communication, and a stronger workplace culture thanks to visible recognition. Screens also help teams stay aligned on goals and performance, reduce printing costs, and boost participation in training and benefits programs. Many business professionals now view digital signage as an effective and modern internal communication channel.