How to Use Digital Signage in Casinos
— September 2nd, 2020
Casino resorts are massive establishments with a lot of moving parts. This can create a variety of challenges when it comes to communication, and integrating a visual platform provides a unique solution to those challenges.
Digital signage in casinos can be placed virtually anywhere, including gaming floors, food and beverage operations, retail locations, event centers and even on your guests’ mobile devices. The key is getting the information to the right people, in the right place, at the right time.
Types of Digital Signage in Casinos
There are a variety of ways in which you can utilize digital casino signage. The information you are trying to convey and the intended audience can help to determine the exact type of hardware you use—as well as the content and even the placement of the screens. The following are a few examples of the types of gaming floor and casino signage solutions seen in most integrated resorts:
- Players club promotions
- Live TV integrations
- Mobile experiences
- Poker wait list
- Progressive slot toppers
- Triggered jackpot celebrations
- Virtual concierge & interactive kiosks
- Table game signage
- Interactive gamefinder
- ATM toppers
- BOH - Employee Communications
- Digital menu boards
- Event, conference center and meeting room digital signage
- Video wall experience
Of course, the sky is the limit when it comes to implementing a casino digital signage solution and each casino faces its own separate challenges. One thing is universal, however, and that is the variety of benefits provided by a well-executed Visual Communications system.
The Benefits of Casino Digital Signage
Digital signage in a casino is beneficial to everyone involved, including both guests and employees. From engaging customers with triggered jackpot celebrations to creating maps at interactive virtual concierge desks, a digital display can be incredibly useful on the casino floor. Keep reading to learn more about some of the benefits of installing digital casino signage can include.
Optimize Casino Wayfinding
Perhaps one of the biggest issues guests face when it comes to their visit is knowing exactly where they are going. Things can change at the drop of a hat in the gaming industry and it's important to provide guests with a means to easily navigate between games or amenities.
Digital wayfinding signage is one way casino signage informs people quickly. It can automatically update in real-time if event, game or amenity locations have changed. In some cases, that updated information can also be sent to a guest's smartphone. Most importantly, however, digital wayfinding solutions can demonstrate pathways that people can take—a functionality that extends through multi-floor and multi-building properties.
Drive On-Site Spending
Targeted advertising is a surefire way to increase revenue, and there’s no better way to deliver that information than through digital signage advertising screens. Outside of restaurants, digital menu boards can display different specials and prices depending on the time of day. Jackpot celebrations can encourage people to game longer, and tournament promotions drive sales. Casino digital signage has proven time and again to increase revenue in almost every aspect.
Video walls are an incredible way to brighten up the casino floor and differentiate the space. They can also improve customer loyalty by creating a unique brand experience. Interactive displays, like touch screens and casino loyalty kiosks, can further increase guest engagement, which drives repeat visits.
Create Employee-Facing Solutions
Another benefit of using digital signage in casinos is the convenience it allows for communicating with staff. The following are just a few ways in which digital casino signage technology is being used for the back of the house:
- Displaying info about upcoming events
- Announcing anniversaries and birthdays
- Employee recognition programs
- Emergency messaging
- Displaying real-time KPIs to motivate staff
- Promoting training opportunities
Bridging the gap between public and private screens can help casinos effectively communicate with their employees. Once you have an understanding of how a Visual Communications solution can work in a casino, there are a few things you should be looking for in your digital signage.
What to Look for in Casino Digital Signage
Perhaps the most critical necessity for digital signage in casinos is the ability to manage everything from one place. A universal hub is essential to a successful casino signage installation. With the right solution, there is no need for multiple platforms. The best solution will have desktop, mobile and web browser management capabilities.
It is also important to choose a digital casino signage system that can be configured with a large number of apps and pre-built content. The easier it is to manage and schedule your content, the more successful your digital signage campaigns will be. And of course, you should always have access to 24/7 support for a system of this magnitude.
Visual displays make it easier to convey real-time data across a variety of channels that can really benefit a casino’s bottom line. Guests are more engaged by digital signage, better informed and more likely to stay and play longer.