How to Use Digital Signage in Casinos
By
— September 2nd, 2020
Casino resorts are massive establishments with a lot of moving parts. This can create a variety of challenges when it comes to communication, but integrating a robust digital signage platform provides a unique solution to those challenges by offering flexibility in managing and adapting content across various screens and locations. An enterprise-grade content management system (CMS) like Poppulo plays a crucial role in managing digital signage content, streamlining promotional updates, and enhancing player engagement.
Digital signage in casinos can be placed virtually anywhere, including gaming floors, food and beverage operations, retail locations, event centers, and lobbies. The key is getting the information to the right people, in the right place, at the right time. Additionally, digital signage from Poppulo is compatible with various operating systems, including Android, Windows, BrightSign, and more, allowing for seamless updates and management across a wide network of device types.
Choctaw Casinos and Resorts - Discover how Poppulo elevate Guest Engagement and Revenue
Introduction to Casino Digital Signage
Digital signage is a visually stimulating solution that delivers the right information to the right people at the right time, making it an essential tool for casinos and hotels to enhance customer experiences. By providing a dynamic and engaging way to display information, such as upcoming events, promotions, and more, digital signage keeps visitors informed and entertained.
In a casino setting, digital signage can create a thrilling atmosphere by showcasing live game results, promotional content, and live entertainment schedules. This not only engages casino audiences but also promotes various events and activities, driving new revenue. Digital signage can also be used to spotlight jackpot winners and broadcast live streams, further amplifying the excitement and energy on the casino floor. By leveraging digital signage, casinos and hotels can improve communication and engagement with guests, ultimately enhancing the overall ambiance and atmosphere of their venues.
Types of Digital Signage in Casinos
There are a variety of ways in which you can build and utilize digital casino signage. The information you are trying to convey and the intended audience can help to determine the exact type of hardware you use—as well as the content and even the placement of the screens. The following are a few examples of the types of gaming floor and casino signage solutions seen in most integrated resorts:
- Players club promotions
- Live TV integrations
- Table game minimums
- Progressive slot toppers
- Triggered jackpot celebrations
- Virtual concierge & interactive kiosks
- Interactive game finders
- ATM toppers
- BOH - Employee Communications
- Digital menu boards
- Event, conference center, and meeting room digital signage
- Video wall experiences
Of course, the sky is the limit when it comes to implementing a casino digital signage solution and each casino faces its own separate challenges. One thing is universal, however, and that is the variety of benefits provided by a well-executed digital signage system.
Benefits of Digital Signage
Digital signage in a casino is beneficial to everyone involved, including guests and employees. From engaging customers with triggered jackpot celebrations to creating maps at interactive virtual concierge kiosks, table game signage, wayfinding, promotional screens, a digital display—done well—can be incredibly useful on the casino floor. Digital signs offer a wide range of advantages, including the ability to easily update content, reduce printing costs, and increase customer engagement. They provide a flexible and dynamic way to display information, allowing casinos and hotels to quickly respond to changing needs and preferences.
With digital signs, casinos and hotels can create captivating content that grab the attention of visitors and encourage them to take action. Additionally, digital signs can provide wayfinding information, helping guests navigate the venue and reducing confusion. By using digital signs, casinos and hotels can enhance the overall guest experience, increase customer satisfaction, and drive revenue growth. Keep reading to learn more about some of the benefits of installing digital casino signage can include.
Winning with Digital Signage: Boosting Casino Revenue and Guest Engagement
Optimize Casino Wayfinding
Perhaps one of the biggest issues guests face when it comes to their visit is knowing exactly where they are going. Things can change at the drop of a hat in the gaming industry and it’s important to provide guests with a means to easily navigate between games or amenities.
Digital wayfinding signage is one way casino signage informs people quickly. It can automatically update in real-time if event, game, or amenity locations have changed. In some cases, that updated information can also be sent to a guest’s smartphone. Most importantly, however, digital wayfinding solutions can demonstrate pathways that people can take—a functionality that extends through multi-floor and multi-building properties. Additionally, interactive digital signs help patrons find information more easily, enhancing their experience in crowded venues.
MGM Resorts - Lobby
Drive On-Site Spending
Targeted advertising is a surefire way to increase revenue, and there’s no better way to deliver that information than through digital signage advertising screens. In dining areas, digital signage can promote specials and offers, enhancing guest experiences and driving traffic to these spaces. Outside of restaurants, digital menu boards can display different specials and prices depending on the time of day. Jackpot celebrations can encourage people to game longer, and tournament promotions drive sales. Casino digital signage has proven time and again to increase revenue in almost every aspect.
Hard Rock Cafe - Jackpot celebrations
Increase Engagement
Media such as videos and animations displayed on video walls are an incredible way to brighten up the casino floor and differentiate the space. They can also improve customer loyalty by creating a unique brand experience. Interactive displays, like touch screens and casino loyalty kiosks, can further increase guest engagement, which drives repeat visits.
Create Employee-Facing Solutions
Another benefit of using digital signage in casinos is the convenience it allows for communicating with staff. The following are just a few ways in which digital casino signage technology is being used for the back of the house:
- Displaying info about upcoming events
- Announcing anniversaries and birthdays
- Employee recognition programs
- Emergency messaging
- Displaying real-time KPIs to motivate staff
- Promoting training opportunities
Sycuan Casino - Upcoming Event Information
Bridging the gap between public and private screens can help casinos effectively communicate with their employees. Effective digital signage solutions also enhance team collaboration by allowing team members to quickly share insights and reports, improving overall communication and efficiency.
Once you have an understanding of how a Visual Communications solution can work in a casino, there are a few things you should be looking for in your digital signage.
Implementing Digital Signage Software in Casinos
Implementing digital signage software is a crucial step in creating a better guest experience, allowing casinos and hotels to manage and schedule content across multiple screens and locations. A good digital signage software should provide a user-friendly interface, flexible scheduling options, and real-time monitoring and control.
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It should also offer a range of features, such as content creation tools, playlist management, and analytics, to help casinos and hotels optimize their digital signage content and measure its effectiveness. When selecting a digital signage software, casinos and hotels should consider factors such as scalability, reliability, and compatibility with different devices and operating systems. By choosing the right digital signage software, casinos and hotels can streamline their content management process, reduce costs, and improve the overall efficiency of their digital signage network.
Content Creation
Content creation is a critical aspect of digital signage, requiring casinos and hotels to develop engaging and relevant content that resonates with their target audience. Effective content should be visually appealing, easy to read, and concise, with a clear message and call-to-action.
Casinos and hotels can use a range of content types, including videos, images, and animations, to create a dynamic and captivating visual experience. They should also consider using data and analytics to inform their content creation strategy, ensuring that their content is optimized for maximum impact and engagement. By creating high-quality, engaging content, casinos and hotels can increase customer engagement, drive sales, and enhance the overall guest experience. Casinos should also use data-driven content triggers to enhance jackpot celebrations and create more desire to continue playing.
Scalability and Reliability
Scalability and reliability are essential considerations for casinos and hotels when implementing digital signage solutions, ensuring that their network can grow and adapt to changing needs and demands. A scalable digital signage solution should be able to support multiple screens and locations, with the ability to easily add or remove devices as needed.
Sycuan Casino - Gaming Signage
It should also provide reliable and consistent performance, with minimal downtime and fast troubleshooting and support. Casinos and hotels should look for digital signage solutions that offer flexible deployment options, including cloud-based and on-premise solutions, to ensure that their network is secure and easy to manage. By choosing a scalable and reliable digital signage solution, like Poppulo, casinos and hotels can ensure that their digital signage network is always available and performing at its best, providing a seamless and engaging experience for their guests.
What to Look for in Casino Digital Signage
Perhaps the most critical necessity for digital signage in casinos is the ability to manage everything from one place. A universal hub is essential to a successful casino signage installation. With the right solution, there is no need for multiple platforms. The best solution will have desktop, mobile and web browser management capabilities. It should also allow you to set user permissions and configurations for better control.
Additionally, the ability to run digital signage software on various operating systems, including Windows, android, and more, is crucial. Scheduling content with specific dates and playlists enhances the management and effectiveness of your digital signage.
It is also important to choose a digital casino signage system that can be configured with a large number of apps and pre-built content. The easier it is to make quick updates and schedule your content, the more successful your digital signage campaigns will be. You should also be able to monitor what content was played and its performance metrics. And of course, you should always have access to 24/7 support for a system of this magnitude. Scalability is also key, as managing content at scale across multiple locations ensures consistent and efficient operations.
Digital signage makes it easier to convey real-time data across a variety of channels that can really benefit a casino’s bottom line. Guests are more engaged by digital signage, better informed and more likely to stay and play longer.
