Employee Communications Today: What Our Research Shows
Access Whitepaper
About this Whitepaper
As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
We partnered with an independent research firm to get to the bottom of this divide, and presented this research at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc. The data came from a survey of over 4,000 employees and IC professionals between 03-23-2022 and 04-27-2022 and highlighted the gap that has formed in workplace communications today.
In this executive brief, you'll learn where the disconnect comes from, and how internal communicators can address the disconnect to have a greater impact on their organization.
Key takeaways include:
- A deeper look at the communication breakdown
- How to meet employees' communication expectation
- The importance of personalization
- How IC can have a greater impact
- Future IC trends
Related Content
The AI Toolkit for Internal Communications
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.
The Poppulo Guide for IT & Security Buyers
Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.
The Ultimate Guide to Employee Communication Goals and KPIs for HR Management
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters. This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust. From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact. Inside the Guide How leadership, HR, and internal comms can align to shape culture The impact of AI on HR communication and KPI strategy Why multichannel messaging matters—and how to do it well The KPIs that help HR teams track progress, improve clarity, and build trust A practical framework for building a people-first comms strategy How analytics can help you learn what’s landing and where to improve Smart communication means making every message count. This guide shows you how to do it.