The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023
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About this Executive Brief
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
This year’s State of the Sector report delivers again, highlighting what has changed in the Internal Communications world, what communicators are prioritizing today, and what needs to be recalibrated moving forward. The report highlights four primary areas that organizations should focus on in 2023:
- Personalization and Segmentation
- Channel Strategy
- Measurement
- Investment in Communications Technology
This executive brief summarizes our webinar with Chris Lee, VP of Employee Experience and Communication at Gallagher, and Heather Bicknell, Poppulo’s Senior Director of Product Marketing, where they discussed the key findings from this year’s State of the Sector report, diving into the four themes mentioned above.
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