12 Top Tips and insights for great storytelling
GUIDES

12 Top Tips and insights for great storytelling

About this Guide

We decided to create this 12 Top Tips and Insights for Great Storytelling following the reaction to Rob Biesenbach's Poppulo webinar, Unleash The Power of Corporate Storytelling. Rob wasn’t exaggerating when he said during the webinar that “we’re inundated with stories about storytelling”. Neither is it an understatement to say that storytelling is something of a buzzword in business. A quick Google search of ‘storytelling’ immediately after Rob’s webinar showed over 82 million results – and just a week later this had increased to over 84 million.

But with so much information out there about the subject, it can get confusing and difficult to find concise and informed information about what makes a good story and how to tell it. That’s why we asked Rob – a renowned storytelling expert – to host our webinar.

It focused on unlocking the secrets of corporate storytelling to help participants create more innovative programming, build trust with target audiences, win business and influence people to act. It offered a simple process that anyone could use to find, shape and tell better stories on behalf of their companies, clients and brands.

But even though, as Rob noted and the 84 million Google searches would suggest, we can’t turn around nowadays without hearing about new research or someone telling us about the power of storytelling, there’s a danger of some very fundamental things getting lost in the noise and hype.

Like, what is a story, and how do you go about finding, shaping and telling one?

To answer these most basic but fundamental questions, we’ve taken Rob’s insightful webinar and distilled it into this accessible 12 Top Tips and Insights for Great Storytelling sheet which we hope you find useful. Areas it covers include:

  • What’s not a story!
  • Nature – the science behind the power of the story
  • Nurture – we’ve been surrounded by stories from our earliest days
  • Six secrets to a great story
  • The need to tap into emotion
  • The power of a simple story – they don’t all have to be like a Ted Talk
  • The need for focus
  • How to make your story stand out

Author

Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.