We decided to create this 12 Top Tips and Insights for Great Storytelling following the reaction to Rob Biesenbach's Poppulo webinar, Unleash The Power of Corporate Storytelling. Rob wasn’t exaggerating when he said during the webinar that “we’re inundated with stories about storytelling”. Neither is it an understatement to say that storytelling is something of a buzzword in business. A quick Google search of ‘storytelling’ immediately after Rob’s webinar showed over 82 million results – and just a week later this had increased to over 84 million.
But with so much information out there about the subject, it can get confusing and difficult to find concise and informed information about what makes a good story and how to tell it. That’s why we asked Rob – a renowned storytelling expert – to host our webinar.
It focused on unlocking the secrets of corporate storytelling to help participants create more innovative programming, build trust with target audiences, win business and influence people to act. It offered a simple process that anyone could use to find, shape and tell better stories on behalf of their companies, clients and brands.
But even though, as Rob noted and the 84 million Google searches would suggest, we can’t turn around nowadays without hearing about new research or someone telling us about the power of storytelling, there’s a danger of some very fundamental things getting lost in the noise and hype.
Like, what is a story, and how do you go about finding, shaping and telling one?
To answer these most basic but fundamental questions, we’ve taken Rob’s insightful webinar and distilled it into this accessible 12 Top Tips and Insights for Great Storytelling sheet which we hope you find useful. Areas it covers include:
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
