A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Many IC people believe they are perceived as not adding value, that they don’t have enough time to be more strategic, they’re too much ‘in the weeds’ and their roles are reactive rather than strategic. In Jim Shaffer's webinar with Poppulo, he simplified what can too often seem too complex, easing through how to break down those perceptions and use opportunities to add provable value. We've taken the wonderful insights and some of the fascinating real-life case studies to create what we believe is a very useful tip sheet for IC people – and senior leaders.
Key Takeaways:
Jim is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group. He focuses on improving business performance and managing large scale organizational change.
He helps business leaders significantly improve and sustain operating and financial performance while achieving exceptional ROI. His book, The Leadership Solution, became a classic treatise on leadership and performance. Hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future,” The Leadership Solution has been frequently listed as one of the top “must have” business books on leadership, change management, communication and creating high performance through people.
Jim Shaffer
Leader
Tim Vaughan
Editorial Director, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.