
GUIDES
Many IC people believe they are perceived as not adding value, that they don’t have enough time to be more strategic, they’re too much ‘in the weeds’ and their roles are reactive rather than strategic. In Jim Shaffer's webinar with Poppulo, he simplified what can too often seem too complex, easing through how to break down those perceptions and use opportunities to add provable value. We've taken the wonderful insights and some of the fascinating real-life case studies to create what we believe is a very useful tip sheet for IC people – and senior leaders.
Key Takeaways:
Jim is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group. He focuses on improving business performance and managing large scale organizational change.
He helps business leaders significantly improve and sustain operating and financial performance while achieving exceptional ROI. His book, The Leadership Solution, became a classic treatise on leadership and performance. Hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future,” The Leadership Solution has been frequently listed as one of the top “must have” business books on leadership, change management, communication and creating high performance through people.

Jim Shaffer
Leader

Tim Vaughan
Editorial Director, Poppulo
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.