Inspired Gear

Meet the new AI-powered Digital Signage Designer from Poppulo

Explore Now

Poppulo
12 Top Tips to prove IC value and become a strategic advisor
GUIDES

12 Top Tips to prove IC value and become a strategic advisor

About this Guide

Many IC people believe they are perceived as not adding value, that they don’t have enough time to be more strategic, they’re too much ‘in the weeds’ and their roles are reactive rather than strategic. In Jim Shaffer's webinar with Poppulo, he simplified what can too often seem too complex, easing through how to break down those perceptions and use opportunities to add provable value. We've taken the wonderful insights and some of the fascinating real-life case studies to create what we believe is a very useful tip sheet for IC people – and senior leaders.

Key Takeaways:

  • What senior leaders want to hear from their IC people
  • How to get your leaders on board
  • Building a business case

Jim is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group. He focuses on improving business performance and managing large scale organizational change.

He helps business leaders significantly improve and sustain operating and financial performance while achieving exceptional ROI. His book, The Leadership Solution, became a classic treatise on leadership and performance. Hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future,” The Leadership Solution has been frequently listed as one of the top “must have” business books on leadership, change management, communication and creating high performance through people.

Author

Jim Shaffer

Jim Shaffer

Leader

Contributor

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

The Digital Signage Landscape: Current State and Future Outlook

The Digital Signage Landscape: Current State and Future Outlook

Driven by the need for real-time, relevant, and targeted messaging at scale, digital signage has emerged as a key communication tool across all industries. From retail and hospitality to corporate offices and higher education, organizations today rely on digital signage to engage audiences, streamline operations, and drive business outcomes. As we delve into the current state and future outlook of the market, it becomes clear that digital signage is not just a trend, but a critical communication channel for customer and employee connections alike.

Digital Signage
Customer Comms