Senior leaders know they need you, but you need to prove why they need you. Here’s your opportunity to become a strategic advisor and planner. In this guide we help you demonstrate the provable business value of internal communication to your stakeholders – and gain that all important seat at the top table.
Key takeaways:
The role of internal communication in large organizations is becoming more and more important, but IC professionals still struggle to get a seat at the top table where strategic decisions are made.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
