How to Guides

3 steps to prove value to your boss & become a strategic advisor



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

Senior leaders know they need you, but you need to prove why they need you. Here’s your opportunity to become a strategic advisor and planner.

In this guide we help you demonstrate the provable business value of internal communication to your stakeholders – and gain that all important seat at the top table.

Key takeaways:

  • Why your organization should invest in IC
  • How to segment audiences to build better employee engagement
  • How to improve your own communications skills
  • What insight and metrics to use
  • How to share your results and prove business value to your boss

The role of internal communication in large organizations is becoming more and more important, but IC professionals still struggle to get a seat at the top table where strategic decisions are made.

Companies that are highly effective at internal communication are 3.5 times more likely to outperform their peers. We know this because Willis Towers Watson have been measuring Return on Investment (ROI) of communications for over twelve years, and their Change and Communication ROI Report confirms a strong link between superior financial performance and effective communication – regardless of industry, region or economy.

Nearly two-thirds of the companies Willis Towers Watson surveyed report that line managers are taking on more responsibility when it comes to communication with employees. The role of Internal Communication is moving from just managing communications to helping managers communicate better. You and your team can help by providing them with the skills, tools and messaging to ensure they are successfully engaging employees.

In this guide, we’ve also included insight into how segmenting your internal communications – and understanding how to communicate to different audiences within your organization – can help build better employee engagement.

Plus, we’ve included practical advice on the importance of being a good communicator yourself, how and what to measure – and how to use all of this to get noticed by your boss and become a key strategic advisor and planner in your organization.
Download now to get access to the full version of this best practice guide on how to prove value to your boss and become a strategic advisor.