4 Key Trends in Internal Communication and Employee Engagement in 2021

Our ability to influence colleagues, leaders, and future employees is a top priority in a time where “likes” leveraging and hashtag harnessing are crucial communications currencies. But today’s world is filled with much more than hashtags – 2020 saw rapid changes due to COVID-19.

Internal communicators had to become master adapters, able to pivot their skillsets in response to seemingly endless challenges and shifts in priority. Even though, in many ways, 2020 was the worst of times, our profession managed to become a shining light in the darkness as we delivered clarity by a trusted source, and fostered hope and togetherness.

In this executive brief, which is based on a Poppulo Bootcamp Presentation by Kevin McDougall, Director of Employee Experience at Gallagher and Tino Fritsch, Global Head of Communications at thyssenkrupp Industrial Solutions, we explore four key trends in internal communication and employee engagement, as well as how you can rise to the challenges they bring.