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Our ability to influence colleagues, leaders, and future employees is a top priority in a time where “likes” leveraging and hashtag harnessing are crucial communications currencies. But today’s world is filled with much more than hashtags – 2020 saw rapid changes due to COVID-19.
Internal communicators had to become master adapters, able to pivot their skillsets in response to seemingly endless challenges and shifts in priority. Even though, in many ways, 2020 was the worst of times, our profession managed to become a shining light in the darkness as we delivered clarity by a trusted source, and fostered hope and togetherness.
In this executive brief, which is based on a Poppulo Bootcamp Presentation by Kevin McDougall, Director of Employee Experience at Gallagher and Tino Fritsch, Global Head of Communications at thyssenkrupp Industrial Solutions, we explore four key trends in internal communication and employee engagement, as well as how you can rise to the challenges they bring.
Kevin McDougall
Director of Employee Experience
Tino Fritsch
Global Head of Communications
Tim Vaughan
Editorial Director, Poppulo
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
