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Our ability to influence colleagues, leaders, and future employees is a top priority in a time where “likes” leveraging and hashtag harnessing are crucial communications currencies. But today’s world is filled with much more than hashtags – 2020 saw rapid changes due to COVID-19.
Internal communicators had to become master adapters, able to pivot their skillsets in response to seemingly endless challenges and shifts in priority. Even though, in many ways, 2020 was the worst of times, our profession managed to become a shining light in the darkness as we delivered clarity by a trusted source, and fostered hope and togetherness.
In this executive brief, which is based on a Poppulo Bootcamp Presentation by Kevin McDougall, Director of Employee Experience at Gallagher and Tino Fritsch, Global Head of Communications at thyssenkrupp Industrial Solutions, we explore four key trends in internal communication and employee engagement, as well as how you can rise to the challenges they bring.
Kevin McDougall
Director of Employee Experience
Tino Fritsch
Global Head of Communications
Tim Vaughan
Editorial Director, Poppulo
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
