Our ability to influence colleagues, leaders, and future employees is a top priority in a time where “likes” leveraging and hashtag harnessing are crucial communications currencies. But today’s world is filled with much more than hashtags – 2020 saw rapid changes due to COVID-19.
Internal communicators had to become master adapters, able to pivot their skillsets in response to seemingly endless challenges and shifts in priority. Even though, in many ways, 2020 was the worst of times, our profession managed to become a shining light in the darkness as we delivered clarity by a trusted source, and fostered hope and togetherness.
In this executive brief, which is based on a Poppulo Bootcamp Presentation by Kevin McDougall, Director of Employee Experience at Gallagher and Tino Fritsch, Global Head of Communications at thyssenkrupp Industrial Solutions, we explore four key trends in internal communication and employee engagement, as well as how you can rise to the challenges they bring.
Kevin McDougall
Director of Employee Experience
Tino Fritsch
Global Head of Communications
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
