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The Next Level: Global IC Report highlights "The role of being both counsellor and advisor rather than simply that of a skilled communications technician demands greater business acumen, not just for the CCO or senior agency professionals, but for mid-level and junior-level team members who help support these leaders." It is loud and clear that business acumen is a critical capability for communication professionals yet as IC Kollectif and others show it is a gap.
Based on her recent research for "Going beyond engagement: Driving business value of internal communications for the C-Suite" and "Strategic Alignment: How Communicators can Change the Face of Leadership", Zora Artis GAICD SCMP will unpack four non-negotiable capabilities to step up from tactician to strategic advisor.
Take-aways:
60 minutes
Zora Artis GAICD SCMP
CEO
It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
