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The past year of trauma, loss, and upheaval has dramatically altered the workplace. Faced with continuous disruptions and forced to adapt to lockdowns, layoffs, and homeschooling, employees are understandably exhausted.
There are rising levels of stress and burnout across the globe: 75 percent of employees in the US and almost a third in the Asia-Pacific region report symptoms of burnout, and European countries have reported increasing levels of pandemic fatigue.
But for all organizations, there are more changes ahead – like vaccination rollouts, back-to-the-office plans, mergers, and acquisitions, or revamped company strategies. Change is essential to business survival, and many organizations are undertaking necessary transformations right now.
This has created one of the biggest challenges organizations will face in 2021: How can they buoy employees exhausted from relentless turmoil and change, and equip them for the further changes coming their way this year?
Communication will be at the very heart of how companies and their leaders step up to this challenge. To help you tackle what lies ahead, we asked three experts in behavioral science, communication, and change management to share their advice for employee communicators this year.
Download “6 tips to combat change fatigue” to read each expert’s top two pieces of advice for re-energizing your workforce in 2021.
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
