7 Factors to consider when choosing a mobile app for employee communications

7 Factors to consider when choosing a mobile app for employee communications

About this Guide

Now more than ever, your employees need timely, relevant info wherever and whenever they work – and communicators need a direct line to their people to cut through the noise and drive clarity, action and results.

As organizations adapt to a new reality, IC, IT and HR leaders are evaluating their channel mix and adding new digital channels to engage employees. According to Gallagher, mobile apps in particular are on the rise, with usage growing by a third from 16% in 2020 to 24% in 2021.

But not all mobile apps are created equal. This guide shares 7 factors to consider when choosing a mobile app for employee communications.


Jennifer Sartor

Jennifer Sartor

Director Product Marketing

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.