7 mistakes organizations make with intranet measurement

Measuring intranets is one area that doesn’t ever seem to improve - it’s really hard to do! Why is this? Chris Tubb explains the reasons that organizations struggle to quantify and prove the use and benefits of their intranets.

Chris talks about:

• Why web analytics platforms are not really meant for internal audiences
• Measuring communications and their effects in the real world
• How targets change what you measure
• What are the common mistakes organizations make with measuring content and user engagement
• Being clear about your true motivations for measuring intranets
• Why the most important place to start is your intranet or communications strategy

This webinar was recorded before Newsweaver evolved to Poppulo.