7 mistakes organizations make with intranet measurement
About this Webinar
Measuring intranets is one area that doesn’t ever seem to improve - it’s really hard to do! Why is this? Chris Tubb explains the reasons that organizations struggle to quantify and prove the use and benefits of their intranets.
Chris talks about:
Why web analytics platforms are not really meant for internal audiences
Measuring communications and their effects in the real world
How targets change what you measure
What are the common mistakes organizations make with measuring content and user engagement
Being clear about your true motivations for measuring intranets
Why the most important place to start is your intranet or communications strategy
This webinar was recorded before Newsweaver evolved to Poppulo.
We’re at a moment of historic change in the world of work. Over the past year organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. These models are continuing to evolve. But according to McKinsey•, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.
Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers by a factor of 3.5.*
We've come through a year of turbulent change, but while the turmoil has thankfully begun to subside there is not going to be any let-up on the pressure to transform at speed.
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