7 mistakes organizations make with intranet measurement


Watch Icon60 Minutes


  • Chris Tubb

    Digital workplace and Intranet Consultant

Measuring intranets is one area that doesn’t ever seem to improve – it’s really hard to do! Why is this? Chris Tubb explains the reasons that organizations struggle to quantify and prove the use and benefits of their intranets.

Chris talks about:

  • Why web analytics platforms are not really meant for internal audiences
  • Measuring communications and their effects in the real world
  • How targets change what you measure
  • What are the common mistakes organizations make with measuring content and user engagement
  • Being clear about your true motivations for measuring intranets
  • Why the most important place to start is your intranet or communications strategy

This webinar was recorded before Newsweaver evolved to Poppulo.