Digital workplace and Intranet Consultant
Measuring intranets is one area that doesn’t ever seem to improve – it’s really hard to do! Why is this? Chris Tubb explains the reasons that organizations struggle to quantify and prove the use and benefits of their intranets.
Chris talks about:
- Why web analytics platforms are not really meant for internal audiences
- Measuring communications and their effects in the real world
- How targets change what you measure
- What are the common mistakes organizations make with measuring content and user engagement
- Being clear about your true motivations for measuring intranets
- Why the most important place to start is your intranet or communications strategy
This webinar was recorded before Newsweaver evolved to Poppulo.