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7 practical steps for successful IC measurement

7 practical steps for successful IC measurement

About this Webinar

Measuring your internal communications. You know why you need to measure: to both improve engagement going forward, as well as demonstrate the value and impact of communication within your organization. What about how?

In this on-demand webinar, Joanna Hall, Communications Consultant, AFIRE Communications, will take you through an easy-to-follow seven step process for implementing an IC measurement strategy that includes practical, real-life tips and best practices you can use right away.


  • Getting started – selecting the right metrics for your organization
  • Audience profiling – Why and how to map your audiences for better engagement insight
  • Data – Understanding your data, and how to use data to improve the quality of your measurement
  • Reporting results – tips on how to share results with stakeholders that makes IC a strategic partner

A perfect read for this webinar, is our IC Measurement workbook, also written by Joanna Hall.

Event details

60 minutes


Joanna Hall

Joanna Hall

Founder and Owner