7 practical steps for successful IC measurement

Measuring your internal communications. You know why you need to measure: to both improve engagement going forward, as well as demonstrate the value and impact of communication within your organization. What about how?

In this on-demand webinar, Joanna Hall, Communications Consultant, AFIRE Communications, will take you through an easy-to-follow seven step process for implementing an IC measurement strategy that includes practical, real-life tips and best practices you can use right away.

Take-aways:

• Getting started – selecting the right metrics for your organization
• Audience profiling – Why and how to map your audiences for better engagement insight
• Data – Understanding your data, and how to use data to improve the quality of your measurement
• Reporting results – tips on how to share results with stakeholders that makes IC a strategic partner

A perfect read for this webinar, is our IC Measurement workbook, also written by Joanna Hall.