Measuring your internal communications.

You know why you need to measure: to both improve engagement going forward, as well as demonstrate the value and impact of communication within your organization.

What about how?

In this on-demand webinar, Joanna Hall, Communications Consultant, AFIRE Communications, will take you through an easy-to-follow seven step process for implementing an IC measurement strategy that includes practical, real-life tips and best practices you can use right away.

Here are just some of the webinar takeaways –  

    • Getting started – selecting the right metrics for your organization
    • Audience profiling – Why and how to map your audiences for better engagement insight
    • Data – Understanding your data, and how to use data to improve the quality of your measurement
  • Reporting results – tips on how to share results with stakeholders that makes IC a strategic partner

A perfect read for this webinar, is our IC Measurement workbook, also written by Joanna Hall.


  • Joanna Hall
    Joanna Hall

    Jo is Communications Consultant for AFIRE Communications. Her experience in strategic leadership roles, project management and internal communication spans over 20 years. Combined with her Masters degree in Internal Communication Management and a Postgraduate Diploma in Strategic Leadership & Management, she blends both the strategic and practical in her passion for improving and demonstrating the value of internal communication. Jo is an avid supporter of the Institute of Internal Communication and is involved in running their annual conference and judging their annual awards. Jo also coaches and mentors IC professionals across all industry sectors in her effort to build their confidence and capabilities and share her love of internal comms.