7 Questions to Benchmark Your Campus Communications Success

There is a future that’s already here, and campus leaders need to embrace a new way of thinking about their communications practices and technology. Why? Because those who refuse to adapt to a rapidly changing environment will be extinct in a matter of years, with that pace of extinction speeding up.

In their 2020 Technology Report, consultants at Bain argued that, like Darwin’s theory of evolution, only the strong will survive in the near future. Campus leaders must therefore take a mindset of reinvention through technology.

How? By embracing the new way of orchestrating and communicating the campus’s overall objectives—to better reach your faculty, staff and students with meaningful, personalized content, wherever they are.

In this guide, you’ll learn about the factors that lead to communications success, plus the key benchmark questions you should ask yourself to understand how well you’re doing relative to your peers.