There is a future that’s already here, and campus leaders need to embrace a new way of thinking about their communications practices and technology. Why? Because those who refuse to adapt to a rapidly changing environment will be extinct in a matter of years, with that pace of extinction speeding up.
In their 2020 Technology Report, consultants at Bain argued that, like Darwin’s theory of evolution, only the strong will survive in the near future. Campus leaders must therefore take a mindset of reinvention through technology.
How? By embracing the new way of orchestrating and communicating the campus’s overall objectives—to better reach your faculty, staff and students with meaningful, personalized content, wherever they are.
In this guide, you’ll learn about the factors that lead to communications success, plus the key benchmark questions you should ask yourself to understand how well you’re doing relative to your peers.
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
