According to Willis Towers Watson research, companies with high effectiveness in change management and communication are 3.5 times more likely to outperform their industry peers than firms that are not effective in these areas.
With that in mind, we have brought together expert insight and industry best practice into seven steps to creating successful internal communications.
- How to build a strategy for going forward
- The steps to conducting a channel and technology audit
- How to identify audiences
- The essentials in crafting your communications
- How to test to increase engagement
- Using insight and measurement to increase engagement
- Gaining a view of engagement across all channels
- Why you must prove business value to stakeholders
The value of effective internal communications is recognized by large organizations around the world with industry-wide research showing that effective internal communications can have a proven benefit to an organization’s bottom line.
The onus is therefore on Internal Communications professionals to be accountable through greater employee engagement.
So, whether it’s sending a once-off communication to select employees, or implementing a detailed company-wide communications program, this guide is designed to give you structure on how you can communicate most effectively.
Internal communication aligned to organizational strategy helps employees deliver business results. The first step in creating successful internal communications is to understand your organization’s overall business strategy.
Setting communication objectives gives you the necessary focus to develop campaigns and tactics that are that are in sync with long term-goals.
Review (or create) your own goals and objectives for each of your campaigns that will broadly carry the same language, vision and messaging as your organization. Each of your team’s campaign is transformed from a one-off, tactical event, into something that directly contributes to the organization’s overall strategic direction.
The above is an extract from this best practice guide. Download now to access the full version of 7 steps to successful internal communications.
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