No matter how many variations of the old saying, ‘fail to prepare, prepare to fail’ you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon. Put another way, how can you hope to reach your goal or destination if you haven't done your essential preparation and built a plan to get there?
And yet, when it comes to employee communications, more often than not there is no strategy. A 2016 Poppulo Global Survey revealed that only one in three internal communications departments (35%) had a long-term strategy in place.
This is often because leaders lack the vision, fail to provide enough support or simply are not inspired to drive initiatives around employee communications. And in other instances, developing strategy is simply seen as too time-consuming and difficult.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to successful IC strategy, we’ve created these Top Tips, which will take you through the key steps to building and implementing your own comms strategy.
Tim Vaughan
Head of Content at Poppulo
What's IKEA's magic formula for keeping its people highly engaged during turbulent times? Find out at our next webinar when Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) give you an inside scoop on their comms success with 170,000 co-workers across 30+ markets globally.
According to Gallagher's 2021 State of the Sector report,* engaging employees around their organization’s purpose, strategy, and values is the number one priority for HR and communication professionals this year. Given the stress that employees are feeling from the pandemic-accelerated changes in the workplace, that’s not a surprise. But what are the best practices for doing this successfully?
Workplace culture under threat: how to protect it in the new world of work.
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