No matter how many variations of the old saying, ‘fail to prepare, prepare to fail’ you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon. Put another way, how can you hope to reach your goal or destination if you haven't done your essential preparation and built a plan to get there?
And yet, when it comes to employee communications, more often than not there is no strategy. A 2016 Poppulo Global Survey revealed that only one in three internal communications departments (35%) had a long-term strategy in place.
This is often because leaders lack the vision, fail to provide enough support or simply are not inspired to drive initiatives around employee communications. And in other instances, developing strategy is simply seen as too time-consuming and difficult.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to successful IC strategy, we’ve created these Top Tips, which will take you through the key steps to building and implementing your own comms strategy.