No matter how many variations of the old saying, ‘fail to prepare, prepare to fail’ you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon. Put another way, how can you hope to reach your goal or destination if you haven't done your essential preparation and built a plan to get there?
And yet, when it comes to employee communications, more often than not there is no strategy. A 2016 Poppulo Global Survey revealed that only one in three internal communications departments (35%) had a long-term strategy in place.
This is often because leaders lack the vision, fail to provide enough support or simply are not inspired to drive initiatives around employee communications. And in other instances, developing strategy is simply seen as too time-consuming and difficult.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to successful IC strategy, we’ve created these Top Tips, which will take you through the key steps to building and implementing your own comms strategy.
Tim Vaughan
Editorial Director, FWI | Poppulo
Cyber criminality is an enormous and sophisticated business that threatens every organization, big and small. We’ve seen that from hospitals to energy providers, banks, and food suppliers. No company is safe—and employees are one of your highest security risks.
As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
It might have taken a pandemic to make it happen but, at long last, “experience” is where it’s at.
