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No matter how many variations of the old saying, “fail to prepare, prepare to fail” you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon.
But can you succeed without having a strategy? Sure, people can succeed in life without a grand plan, but companies in today’s world rarely have any chance of survival without clear business goals and objectives—and strategies for achieving them.
More often than not, organizations have no long-term employee communications strategy in place. The 2022 Gallagher State of the Sector report showed that a mere 31% of respondents say they have an overarching internal communication strategy in place.
Leaders lack the vision, fail to provide enough support, or simply are not inspired to drive initiatives around employee communications. And in other instances, developing a strategy is seen as time-consuming and challenging.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to a successful workplace communications strategy, we’ve created these Top Tips.
Tim Vaughan
Editorial Director, Poppulo
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
Effectively reaching students, faculty, staff, and alumni is a challenge many educational institutions face. But it’s also a challenge over 100 campuses around the globe solve every day with Poppulo.
