Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
7 Top Tips for a Successful Employee Communications Strategy
GUIDES

7 Top Tips for a Successful Employee Communications Strategy

About this Guide

No matter how many variations of the old saying, “fail to prepare, prepare to fail” you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon.

But can you succeed without having a strategy? Sure, people can succeed in life without a grand plan, but companies in today’s world rarely have any chance of survival without clear business goals and objectives—and strategies for achieving them.

More often than not, organizations have no long-term employee communications strategy in place. The 2022 Gallagher State of the Sector report showed that a mere 31% of respondents say they have an overarching internal communication strategy in place.

Leaders lack the vision, fail to provide enough support, or simply are not inspired to drive initiatives around employee communications. And in other instances, developing a strategy is seen as time-consuming and challenging.

So, to make it easier, to cut through and break down negative perceptions, to show a clear path to a successful workplace communications strategy, we’ve created these Top Tips.

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms
Webinar: Employee Communications Trends for 2024

Webinar: Employee Communications Trends for 2024

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Employee Comms
AI-Powered Internal Communications: Strategies for Success

AI-Powered Internal Communications: Strategies for Success

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Employee Comms