7 Top Tips for a Successful Employee Communications Strategy

No matter how many variations of the old saying, “fail to prepare, prepare to fail” you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon.

But can you succeed without having a strategy? Sure, people can succeed in life without a grand plan, but companies in today’s world rarely have any chance of survival without clear business goals and objectives—and strategies for achieving them.

More often than not, organizations have no long-term employee communications strategy in place. The 2022 Gallagher State of the Sector report showed that a mere 31% of respondents say they have an overarching internal communication strategy in place.

Leaders lack the vision, fail to provide enough support, or simply are not inspired to drive initiatives around employee communications. And in other instances, developing a strategy is seen as time-consuming and challenging.

So, to make it easier, to cut through and break down negative perceptions, to show a clear path to a successful workplace communications strategy, we’ve created these Top Tips.