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No matter how many variations of the old saying, “fail to prepare, prepare to fail” you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon.
But can you succeed without having a strategy? Sure, people can succeed in life without a grand plan, but companies in today’s world rarely have any chance of survival without clear business goals and objectives—and strategies for achieving them.
More often than not, organizations have no long-term employee communications strategy in place. The 2022 Gallagher State of the Sector report showed that a mere 31% of respondents say they have an overarching internal communication strategy in place.
Leaders lack the vision, fail to provide enough support, or simply are not inspired to drive initiatives around employee communications. And in other instances, developing a strategy is seen as time-consuming and challenging.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to a successful workplace communications strategy, we’ve created these Top Tips.
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
