How can you show the value of what you do if you can't deliver even basic measurement metrics to senior leaders?
We know many internal communicators struggle with measurement, especially how to prove the impact of communication campaigns, and consequently find themselves challenged as a result.
So Poppulo has not only created the world's most sophisticated and powerful measurement software specifically for internal communication practitioners, but we're also creating a suite of brilliantly insightful and practical content in collaboration with leading international experts such as Joanna Hall.
These top tips come from Jo's Poppulo webinar 7 Practical Steps for IC Measurement - which followed publication of the Essential IC Measurement Workbook - and it includes audience mapping, how to define the right measures, and advice on data reporting.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
