GUIDES

7 Top tips to nail employee communications measurement

About this Guide

How can you show the value of what you do if you can't deliver even basic measurement metrics to senior leaders?

We know many internal communicators struggle with measurement, especially how to prove the impact of communication campaigns, and consequently find themselves challenged as a result.

So Poppulo has not only created the world's most sophisticated and powerful measurement software specifically for internal communication practitioners, but we're also creating a suite of brilliantly insightful and practical content in collaboration with leading international experts such as Joanna Hall.

These top tips come from Jo's Poppulo webinar 7 Practical Steps for IC Measurement - which followed publication of the Essential IC Measurement Workbook - and it includes audience mapping, how to define the right measures, and advice on data reporting.

Author

Tim Vaughan

Head of Content at Poppulo

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Culture

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We’ve all seen the stats: 40% of employees say they are likely to leave their jobs in the next 3 to 6 months - even if they don’t have another job in hand (McKinsey, 2021). It’s become a C-level concern -- but what can Internal Communications and HR do about it? The answer: a lot!

Employee CommsHR

Smashing Internal Comms on a Tight Budget: the Award-Winning Equinix Story

Equinix, winner of Gartner’s Lean Team of the Year for employee communications, is a case study in how small IC departments can punch well above their weight to produce world class comms that have a major impact on their business.

Leadership

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