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How can you show the value of what you do if you can't deliver even basic measurement metrics to senior leaders?
We know many internal communicators struggle with measurement, especially how to prove the impact of communication campaigns, and consequently find themselves challenged as a result.
So Poppulo has not only created the world's most sophisticated and powerful measurement software specifically for internal communication practitioners, but we're also creating a suite of brilliantly insightful and practical content in collaboration with leading international experts such as Joanna Hall.
These top tips come from Jo's Poppulo webinar 7 Practical Steps for IC Measurement - which followed publication of the Essential IC Measurement Workbook - and it includes audience mapping, how to define the right measures, and advice on data reporting.
Tim Vaughan
Editorial Director, Poppulo
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
AI tools are only as effective as the systems they operate within
