Take your comms to the next level at Engage on June 15.
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How can you show the value of what you do if you can't deliver even basic measurement metrics to senior leaders?
We know many internal communicators struggle with measurement, especially how to prove the impact of communication campaigns, and consequently find themselves challenged as a result.
So Poppulo has not only created the world's most sophisticated and powerful measurement software specifically for internal communication practitioners, but we're also creating a suite of brilliantly insightful and practical content in collaboration with leading international experts such as Joanna Hall.
These top tips come from Jo's Poppulo webinar 7 Practical Steps for IC Measurement - which followed publication of the Essential IC Measurement Workbook - and it includes audience mapping, how to define the right measures, and advice on data reporting.
Tim Vaughan
Editorial Director, Poppulo
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
