Head of Content, Poppulo
How can you show the value of what you do if you can’t deliver even basic measurement metrics to senior leaders?
We know many internal communicators struggle with measurement, especially how to prove the impact of communication campaigns, and consequently find themselves challenged as a result.
So Poppulo has not only created the world’s most sophisticated and powerful measurement software specifically for internal communication practitioners, but we’re also creating a suite of brilliantly insightful and practical content in collaboration with leading international experts such as Joanna Hall.
These top tips come from Jo’s Poppulo webinar 7 Practical Steps for IC Measurement – which followed publication of the Essential IC Measurement Workbook – and it includes audience mapping, how to define the right measures, and advice on data reporting.