8 Steps to better employee communications in a crisis

8 Steps to better employee communications in a crisis

About this Guide

Since March, businesses around the world had to swiftly shift into the initial crisis response stage. But we’ve gone past that initial shock and are moving into a new, still very uncertain phase.

We can start applying some of what was learned in those first few weeks, but there’s a high likelihood we’ll face additional changes before we can settle into any kind of long-term normal.

The new normal, insofar as any such thing exists, is a period of uncertainty and frequent changes. The role of employee communicators right now is to figure out the best way to help employees navigate that, both on a professional and personal level. It’s a complex balance, but one you can manage with the right approach.

This practical guide is designed to help you through these challenges.


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.