Since March, businesses around the world had to swiftly shift into the initial crisis response stage. But we’ve gone past that initial shock and are moving into a new, still very uncertain phase.
We can start applying some of what was learned in those first few weeks, but there’s a high likelihood we’ll face additional changes before we can settle into any kind of long-term normal.
The new normal, insofar as any such thing exists, is a period of uncertainty and frequent changes. The role of employee communicators right now is to figure out the best way to help employees navigate that, both on a professional and personal level. It’s a complex balance, but one you can manage with the right approach.
This practical guide is designed to help you through these challenges.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
