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Since March, businesses around the world had to swiftly shift into the initial crisis response stage. But we’ve gone past that initial shock and are moving into a new, still very uncertain phase.
We can start applying some of what was learned in those first few weeks, but there’s a high likelihood we’ll face additional changes before we can settle into any kind of long-term normal.
The new normal, insofar as any such thing exists, is a period of uncertainty and frequent changes. The role of employee communicators right now is to figure out the best way to help employees navigate that, both on a professional and personal level. It’s a complex balance, but one you can manage with the right approach.
This practical guide is designed to help you through these challenges.
Tim Vaughan
Editorial Director, Poppulo
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