How to Guides

8 Steps to better employee communications in a crisis

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AUTHORS

  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

Since March, businesses around the world had to swiftly shift into the initial crisis response stage. But we’ve gone past that initial shock and are moving into a new, still very uncertain phase.

We can start applying some of what was learned in those first few weeks, but there’s a high likelihood we’ll face additional changes before we can settle into any kind of long-term normal.

The new normal, insofar as any such thing exists, is a period of uncertainty and frequent changes. The role of employee communicators right now is to figure out the best way to help employees navigate that, both on a professional and personal level. It’s a complex balance, but one you can manage with the right approach.

This practical guide is designed to help you through these challenges.