Our Pop Summit Customer Event agenda is live!
See the AgendaGUIDES
Lesley Everett of Walking Tall is one of the world's leading authorities on the importance of personal branding and its crucial role in business today. So it wasn't a surprise that her Poppulo webinar on corporate brand development strategy Creating Trust, Respect, and Authenticity in your Personal and Corporate and Brands, was such a success.
In the webinar, Lesley looked at the alignment of people behaviors with corporate brand messaging and the potential risk to business by not managing it effectively and leaving it to chance. So to make the insights from the webinar easily accessible, we have constructed this quick-read 8 Tips & Insights to create trust, respect, and authenticity in your personal and corporate brands.
Branding was once the sole preserve of commercial enterprises, but no more. Nowadays almost everybody has their own brand, whether they realize it or not – and it can overlap, influence and impact the brand of the company the person works for. At a most basic personal level, your digital footprint, your texts, and social media posts can define you and how you are perceived by others. Like it or not, you are a brand. The question no longer is if you have a personal brand, but rather whether you choose to guide and cultivate it or let it be defined by others on your behalf. It's about whether you want to control how you are perceived or cede the influencing of that perception to others.
Lesley Everett is unequivocal about this: "We need to take control of our personal brand more than ever before, rather than leaving it to chance". She illustrates how absolutely critical the personal brand is to the success of any business. "Clients and customers define your brand from the experiences they receive when dealing with people from your organization, and they talk about it," she said. The Tips & Insights take you through:
Tim Vaughan
Editorial Director, Poppulo
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo
Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.