Smarter Signage Strategies for Higher Ed –

Join the Session!
Inspired Gear
8 Top Tips & Insights for a corporate and personal brand development strategy

GUIDES

8 Top Tips & Insights for a corporate and personal brand development strategy

About this Guide

Lesley Everett of Walking Tall is one of the world's leading authorities on the importance of personal branding and its crucial role in business today. So it wasn't a surprise that her Poppulo webinar on corporate brand development strategy Creating Trust, Respect, and Authenticity in your Personal and Corporate and Brands, was such a success.

In the webinar, Lesley looked at the alignment of people behaviors with corporate brand messaging and the potential risk to business by not managing it effectively and leaving it to chance. So to make the insights from the webinar easily accessible, we have constructed this quick-read 8 Tips & Insights to create trust, respect, and authenticity in your personal and corporate brands.

Branding was once the sole preserve of commercial enterprises, but no more. Nowadays almost everybody has their own brand, whether they realize it or not – and it can overlap, influence and impact the brand of the company the person works for. At a most basic personal level, your digital footprint, your texts, and social media posts can define you and how you are perceived by others. Like it or not, you are a brand. The question no longer is if you have a personal brand, but rather whether you choose to guide and cultivate it or let it be defined by others on your behalf. It's about whether you want to control how you are perceived or cede the influencing of that perception to others.

Lesley Everett is unequivocal about this: "We need to take control of our personal brand more than ever before, rather than leaving it to chance". She illustrates how absolutely critical the personal brand is to the success of any business. "Clients and customers define your brand from the experiences they receive when dealing with people from your organization, and they talk about it," she said. The Tips & Insights take you through:

  • How your people are your brand
  • Creating a new dimension of customer experience
  • Internal communications and the employer brand
  • How your authentic self and values are the key
  • The 7 key principles to building a personal brand

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

The IC Pro’s Framework to Beat AI Threats and Secure Your Future

Comms professionals are feeling uneasy about AI. For some, the ease with which it generates content raises questions about the future of communication roles. While most communicators now use it regularly for drafting messages, creating images and brainstorming, the real opportunity lies beyond. To stay irreplaceable we need a bigger shift: from using AI tactically to using it strategically. Used wisely, AI can free us from time-consuming drudgery for higher-value work such as audience insight, creativity, strategic advice and building trust with stakeholders. Often lacking purpose-built tools or big budgets, Internal Communicators may find AI is the breakthrough they have been waiting for, but only if we act now! In this thought-provoking and practical session, Megan Thomas from Buzz Communications will share her AI Skill-Building Framework for Communication Professionals. Based on more than five years of AI experience and research, the framework is the first of its kind, highlighting the skill gaps, risks and opportunities that will define the profession’s future. You will leave with clear actions to strengthen your role and demonstrate the value of Internal Communication in an AI-driven world. Key Takeaways: Why communicators face a now-or-never moment with AI. How to spot AI “tells” and avoid the risk of being replaced. The six AI competencies every communicator must build: from strategy to ethics, data and change leadership. How to use AI to create a more fulfilling and fun career.

WEBINARINTERNAL COMMUNICATIONSEMPLOYEE COMMS
Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset

WEBINAREMPLOYEE COMMSMEASUREMENT
AI-Enabled Communication at Scale: The Future of Digital Signage

The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo

WEBINARDIGITAL SIGNAGE