Inspired Gear

Engage '24 is available on-demand.

Watch now

Poppulo
9 steps to engaging and interactive emails
GUIDES

9 steps to engaging and interactive emails

About this Guide

IC Surveys find year-on-year that email remains the most widely used employee comms channel. However, communicators aren't spending a lot of time creating emails employee's love to open, and aren't getting the full benefits of this popular channel.

Employees now expect to engage with your digital communications the same way they do outside of work – they want to get information quickly, interact with the message, share with others – and be part of the dialog.

Is it time to take a fresh look at what you're sending and see where you can improve? With today's technology there is absolutely no need for boring templates, dull presentation and irrelevant content!

Download our new guide and we'll show you:

  • How to craft content that connects
  • Use the right tools for the job
  • Provide ideas for impactful newsletters, leadership comms, change and events emails
  • How to use interactivity (e.g. video, personalization, rich media)
  • Emails that drive internal feedback and social collaboration
  • Measurement and insight – how to get it, what to do with it

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.

Measurement
Generative AI for Employee Comms—And Leveraging Poppulo AI

Generative AI for Employee Comms—And Leveraging Poppulo AI

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

Employee Comms