Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
9 steps to engaging and interactive emails
GUIDES

9 steps to engaging and interactive emails

About this Guide

IC Surveys find year-on-year that email remains the most widely used employee comms channel. However, communicators aren't spending a lot of time creating emails employee's love to open, and aren't getting the full benefits of this popular channel.

Employees now expect to engage with your digital communications the same way they do outside of work – they want to get information quickly, interact with the message, share with others – and be part of the dialog.

Is it time to take a fresh look at what you're sending and see where you can improve? With today's technology there is absolutely no need for boring templates, dull presentation and irrelevant content!

Download our new guide and we'll show you:

  • How to craft content that connects
  • Use the right tools for the job
  • Provide ideas for impactful newsletters, leadership comms, change and events emails
  • How to use interactivity (e.g. video, personalization, rich media)
  • Emails that drive internal feedback and social collaboration
  • Measurement and insight – how to get it, what to do with it

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms
Webinar: Employee Communications Trends for 2024

Webinar: Employee Communications Trends for 2024

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Employee Comms
AI-Powered Internal Communications: Strategies for Success

AI-Powered Internal Communications: Strategies for Success

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Employee Comms