9 steps to engaging and interactive emails
GUIDES

9 steps to engaging and interactive emails

About this Guide

IC Surveys find year-on-year that email remains the most widely used employee comms channel. However, communicators aren't spending a lot of time creating emails employee's love to open, and aren't getting the full benefits of this popular channel.

Employees now expect to engage with your digital communications the same way they do outside of work – they want to get information quickly, interact with the message, share with others – and be part of the dialog.

Is it time to take a fresh look at what you're sending and see where you can improve? With today's technology there is absolutely no need for boring templates, dull presentation and irrelevant content!

Download our new guide and we'll show you:

  • How to craft content that connects
  • Use the right tools for the job
  • Provide ideas for impactful newsletters, leadership comms, change and events emails
  • How to use interactivity (e.g. video, personalization, rich media)
  • Emails that drive internal feedback and social collaboration
  • Measurement and insight – how to get it, what to do with it

Author

Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.