In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind. How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance. What you'll learn During this session, we'll explore how manufacturing organizations: Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site. Measure employee engagement and message reach, not just publishing activity.

In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind. How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance. What you'll learn During this session, we'll explore how manufacturing organizations: Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site. Measure employee engagement and message reach, not just publishing activity. Join us at 10am ET | 3pm BST | 4pm CEST

Internal communicators measure plenty. Open rates, click-throughs, attendance, views, and reach—most IC teams have dashboards full of the stuff. What they struggle with is proving that any of it made a difference to the business. And business impact is the only measurement their leaders genuinely care about. It's a gap most IC practitioners feel acutely. Gallagher's 2026 Employee Communications Report found that seven in 10 internal communicators still measure only basic activity metrics, and fewer than one in eight measure business impact. Measurement is the weakest capability in their global readiness model, and teams relying only on activity data are the ones struggling most to demonstrate their value. This is a two-part guide built to close that gap. Part One is the Masterclass. It sets out why outcome measurement matters, the frameworks that make it manageable, and the principles separating measurement that proves impact from measurement that just fills a dashboard. Part Two is the Playbook. It's the templates, the worked example, and the sample dashboard—the practical tools you'll need for a successful comms campaign. Read the Masterclass for the thinking. The Playbook is where you'll find the tools to put it into practice. We hope you find them useful. Tim Vaughan Editorial Director, Poppulo