When it comes to the customer experience, expectations have changed. With online shopping on the rise and more options available for consumers than ever before, retailers must create consistent, personalized, and immersive experiences for consumers at every stage of the customer journey.
On top of a focus on customer experience, retailers also face various challenges related to driving revenue growth, improving operations in stores and distribution centers, and addressing the health and safety concerns of staff and consumers.
Unsurprisingly, effective communication is often the key to solving these challenges. But to get the right communications to the customer at the right phase in their journey is difficult. And that’s only one of the audiences retailers need to reach. The other—often underserved—audience is the employees themselves. It’s critical to solve both challenges—because both have direct ties to revenue. That’s why we created this whitepaper—to help you better meet the expectations of your consumers and employees.
Download this whitepaper to learn about:
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
