Inspired Gear
Poppulo
AI-Powered Internal Communications: Strategies for Success
EXECUTIVE BRIEF

AI-Powered Internal Communications: Strategies for Success

About this Executive Brief

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Many communications professionals are optimistic about the possibilities that generative AI brings and see opportunities for streamlining the way they communicate, improving the content ideation and development process, and identifying trends and insights that can inform future strategies.

However, optimism is also mixed with caution and concerns, specifically around the ethical implications of AI and the potential threat that it poses to internal communication jobs.

We explored today’s current AI landscape for employee communicators in a webinar, Harnessing the Power of AI: Best Practices for Internal Communications Teams with Mark Dollins, President of North Star Communications Consulting. The full webinar is available for you to watch here—but we’ve wrapped up the key takeaways in this executive brief.

Here, we’ll explore how organizations are successfully incorporating AI in their internal comms strategies, tips for adopting AI with an eye toward ethics, compliance, values, and ESG (Environmental, Social, and Governance) strategies, and share some benchmark survey data that illustrates the current AI adoption among professional communicators.

Whether you’re already using AI as part of your comms strategy or you have yet to dive into the AI tools that are available today, keep reading to learn helpful and practical insights on how to leverage AI for employee comms.

Author

Mark Dollins

Mark Dollins

President of North Star Communications Consulting

Contributor

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

Strategic Communication: Why It's Vital—And How to Do It Effectively

Strategic Communication: Why It's Vital—And How to Do It Effectively

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Employee Comms
Leadership
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms