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See the AgendaEXECUTIVE BRIEF
Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.
Many communications professionals are optimistic about the possibilities that generative AI brings and see opportunities for streamlining the way they communicate, improving the content ideation and development process, and identifying trends and insights that can inform future strategies.
However, optimism is also mixed with caution and concerns, specifically around the ethical implications of AI and the potential threat that it poses to internal communication jobs.
We explored today’s current AI landscape for employee communicators in a webinar, Harnessing the Power of AI: Best Practices for Internal Communications Teams with Mark Dollins, President of North Star Communications Consulting. The full webinar is available for you to watch here—but we’ve wrapped up the key takeaways in this executive brief.
Here, we’ll explore how organizations are successfully incorporating AI in their internal comms strategies, tips for adopting AI with an eye toward ethics, compliance, values, and ESG (Environmental, Social, and Governance) strategies, and share some benchmark survey data that illustrates the current AI adoption among professional communicators.
Whether you’re already using AI as part of your comms strategy or you have yet to dive into the AI tools that are available today, keep reading to learn helpful and practical insights on how to leverage AI for employee comms.
Mark Dollins
President of North Star Communications Consulting
Christine Kendall
Content Marketing Manager, Poppulo
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo
Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.