AI-Powered Internal Communications: Strategies for Success

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Many communications professionals are optimistic about the possibilities that generative AI brings and see opportunities for streamlining the way they communicate, improving the content ideation and development process, and identifying trends and insights that can inform future strategies.

However, optimism is also mixed with caution and concerns, specifically around the ethical implications of AI and the potential threat that it poses to internal communication jobs.

We explored today’s current AI landscape for employee communicators in a webinar, Harnessing the Power of AI: Best Practices for Internal Communications Teams with Mark Dollins, President of North Star Communications Consulting. The full webinar is available for you to watch here—but we’ve wrapped up the key takeaways in this executive brief.

Here, we’ll explore how organizations are successfully incorporating AI in their internal comms strategies, tips for adopting AI with an eye toward ethics, compliance, values, and ESG (Environmental, Social, and Governance) strategies, and share some benchmark survey data that illustrates the current AI adoption among professional communicators.

Whether you’re already using AI as part of your comms strategy or you have yet to dive into the AI tools that are available today, keep reading to learn helpful and practical insights on how to leverage AI for employee comms.