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Sean Williams internationally-acclaimed expert in this vital field for “Measuring Internal Comms: Standards Set!” and Stacey Smith, senior counsel and partner, Jackson, Jackson and Wagner present a webinar on what to measure, why and how in IC.
Sean is an internal communications leader, teacher and researcher, and vice president and practice lead for True Digital Communications. Sean is on the (U.S.) Institute for Public Relations Measurement Commission, the advisory board of the International PR Research Conference, and leads the IPRMC task force on emerging standards for internal communication measurement. He also is a member of the executive board of the PRSA Employee Communication Professional Interest Section.
During the session you will learn:
60 minutes
Sean Williams
Vice President and leads the Education and Internal Communications practices
Stacey Smith
Senior Counsel & Partner, Jackson Jackson & Wagner
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
