What to measure, why, and how – An ongoing issue in internal communication
Watch On-demand
Speakers
Sean Williams
Vice President and leads the Education and Internal Communications practices, True Digital Communications
Stacey Smith
Senior Counsel & Partner, Jackson Jackson & Wagner
About this webinar
Sean Williams internationally-acclaimed expert in this vital field for “Measuring Internal Comms: Standards Set!” and Stacey Smith, senior counsel and partner, Jackson, Jackson and Wagner present a webinar on what to measure, why and how in IC.
Sean is an internal communications leader, teacher and researcher, and vice president and practice lead for True Digital Communications. Sean is on the (U.S.) Institute for Public Relations Measurement Commission, the advisory board of the International PR Research Conference, and leads the IPRMC task force on emerging standards for internal communication measurement. He also is a member of the executive board of the PRSA Employee Communication Professional Interest Section.
During the session you will learn:
- The recommended standards for measuring internal communications
- Expert tips and insights to smart measurement
- The benefits of measuring IC
- How to apply the standards to your strategic communication planning
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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.