Sean Williams internationally-acclaimed expert in this vital field for “Measuring Internal Comms: Standards Set!” and Stacey Smith, senior counsel and partner, Jackson, Jackson and Wagner present a webinar on what to measure, why and how in IC.

Sean is an internal communications leader, teacher and researcher, and vice president and practice lead for True Digital Communications. Sean is on the (U.S.) Institute for Public Relations Measurement Commission, the advisory board of the International PR Research Conference, and leads the IPRMC task force on emerging standards for internal communication measurement. He also is a member of the executive board of the PRSA Employee Communication Professional Interest Section.

During the session you will learn:

  • The recommended standards for measuring internal communications
  • Expert tips and insights to smart measurement
  • The benefits of measuring IC
  • How to apply the standards to your strategic communication planning


Content for internal communication audit surveys. What questions should be asked?

  • Sean Williams
    Sean Williams

    Sean leads the Education and Internal Communication practices for True Digital Communications, bringing the AMMO planning method and the Face2Face Communication Learning Program to clients.

    He helps organizations plan and execute integrated strategic communications effectively and measure the results. Focusing on research-based, strategic counsel and execution, his current and past clients include The County of Kalamazoo, Mich., Ketchum Change, Ernst & Young, Adelphi University, Dick Jones Communications, St. Anne’s Episcopal School, Colorado Rocky Mountain School, Western Reserve Academy, University Liggett School, Reputation Leadership Group, Excelsior University, Kent State University, Avery Dennison, the Federal Reserve Bank of Cleveland, and Western Financial Group.

    He also is an adjunct professor of Public Relations at Kent State University, and has created graduate classes in PR Measurement/ROI and social media measurement for Kent and another university. His research includes leading an international task force on internal communication measurement standards. He presents frequently for PRSA, IABC, Internal PR Research Conference and many other organizations.

  • Stacey Smith
    Stacey Smith

    Stacey Smith, Senior Counsel & Partner at Jackson Jackson & Wagner

    Since joining JJW in 1981, Stacey Smith has helped clients with her counseling expertise in crisis planning and problem solving, facilitation and training, developing public relations and marketing plans, and organizational dynamics and development. Stacey has particular expertise in research, specifically, problem analysis and methodology design. She has also worked with a number of clients on the issues and strategies surrounding organizational development.

    Stacey graduated from the University of Tennessee with a B.S. in Communication and received an MS in Management, specializing in Organization Behavior from Antioch New England Graduate School. She has also served as an instructor in public relations at New England College, Antioch New England Graduate School and the University of N.H.

    In addition to the specialties stated above Stacey also has particular expertise in the following areas:
    – Strategic long-range planning
    – Facilitation and training
    – Employee motivation and development
    – Organization and product naming

    Noteworthy Professional Activities
    – Member, Institute for PR Measurement Commission (IPR MC) 2015-
    – Member IPRRC Advisory Board, 2014-
    – PRSA Educator’s Academy, Member
    – PRSA Employee Communications Section, Member
    – American Association for Public Opinion Research (AAPOR)
    – National School Public Relations Association (NSPRA) member