Inspired Gear
How to Implement, Monetize and Maintain a Property-Wide Digital Signage Network

GUIDES

How to Implement, Monetize and Maintain a Property-Wide Digital Signage Network

About this Guide

Due to lockdowns and an increased concern for health and safety, many people have been deprived of the luxury of business and personal travel for years. This rapid decrease in travelers nearly devastated the hospitality industry. But the hospitality industry—and its people, are resilient. Thankfully, the trend in decreased visitors is starting to reverse itself. As the hospitality industry is now beginning to see a resurgence in bookings, many brands and properties are poised to win more customer loyalty and drive revenue from events bookings, F&B sales, and other onsite amenities— but only if the guest experience exceeds expectations.

By curating more tailored experiences for guests while also effectively promoting onsite amenities, properties can gain revenue and help ensure return visits. And to accomplish this, many properties are reimagining the role of digital signage throughout their properties.

Regardless of how many screens your property has, or what applications you’ve deployed, there’s always something new to learn. But you don’t have to learn every lesson on your own.

In this guide, we’ve compiled a list of tips and best practices from hotels, casinos, and convention centers of all sizes to help you. Use this resource to learn from the people that are using digital signage to impact the customer experience, drive revenue, and more.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

The Future of Manufacturing Communications

Manufacturing and production facilities are operating in an era defined by disruption, labor shortages, supply chain volatility, and rising safety and compliance demands. Leaders are under constant pressure to optimize processes, reduce downtime and rework, improve quality, and engage a workforce that is largely deskless. In this environment, clear, real-time communication isn’t a “nice to have”—it’s mission-critical. Yet production-floor employees are often the hardest to reach. Traditional channels like email, mobile apps, and intranet platforms don’t effectively connect with workers who don’t have access to devices during their shifts. When communication breaks down, so does alignment around KPIs, safety protocols, quality standards, and company goals. Digital signage has become a critical infrastructure layer in modern manufacturing environments. Together, Poppulo and BrightSign® enable manufacturers to deploy secure, scalable, and high-performance digital signage networks across thousands of endpoints. From KPI dashboards and manufacturing execution systems (MES) integrations to safety communications and employee engagement initiatives, this guide explores how manufacturers can leverage enterprise-grade digital signage to drive operational excellence, strengthen culture, and future-proof their production floor communications.

WHITEPAPERSDIGITAL SIGNAGE
Planning Templates: How to Plan the Number and Placement of Digital Signs on Your Production Floor

Manufacturing facilities face unique challenges when it comes to driving productivity, safety, and operational efficiency with a primarily deskless workforce—many of which can be addressed with strategically deployed digital signage. From production dashboards and manufacturing execution systems (MES) displays to wayfinding, standard work signage, safety messaging, and general employee communications, digital signage is an effective way to reach all on-site workers, regardless of their roles. That’s why manufacturing organizations around the world rely on Poppulo’s digital signage platform and secure, purpose-built media players from BrightSign® to deliver reliable, real-time information across their facilities. However, starting a new digital signage initiative or optimizing an existing network involves careful planning. In addition to defining integration requirements, you must determine the number and location of screens, the purpose of each endpoint, and the content each zone should display. Mapping out the zones in your facility that require digital signage—and identifying the audience and use case for each—can help define your digital signage footprint and uncover gaps in your current network. The templates included in this guide provide recommendations for endpoint planning across different facility zones, helping you align screen placement with operational goals and communications needs.

WHITEPAPERSDIGITAL SIGNAGE
Unlocking the Full Potential of Casino Digital Signage: Applications You Need

Digital signage is one of the most visible technologies on a casino floor. But, done correctly, digital signage can impact casinos in ways guests will never see. Top casinos are using digital signage as an integrated communications network—one that connects guests to experiences, empowers employee communication, andimproves casino operations. Yes, screens can and should be used for promotions, wayfinding, and menuboards. But they can be used for more than that. When used strategically, digital signage becomes more than a promotional tool. It becomes part of your casino’s attention infrastructure, and it can directly impact your bottom-line. Across your property, screens can influence decision-making in real time. They guide guests to amenities. They build anticipation for events. They amplify the excitement of a big win. They ensure staff are prepared before stepping onto the floor. They provide leadership teams with immediate operational insight. This shift in thinking can unlock tremendous value for your property. This guide explores the essential guest-facing and employee-focused applications that top casinos are deploying today to drive engagement, strengthen operational alignment, and unlock the full potential of their digital signage investment.

WHITEPAPERSDIGITAL SIGNAGE