We are in uncharted territory—there’s no clear playbook on how to transition back into the normal flow of business. That’s why we created one. The following best practices for leveraging your displays during and after COVID were distilled from conversations with Ferguson, a national retail chain, and The Hotel at Auburn University, a 22,000 square foot hotel. Representatives from both organizations shared their insights into the specific communications challenges presented by COVID, and how they’re using digital signage to get back to business, welcome people back to their shared spaces, and communicate effectively in times of uncertainty.
In this guide, you’ll learn about the seven best practices for communicating effectively throughout times of rapid change.
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
