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We are in uncharted territory—there’s no clear playbook on how to transition back into the normal flow of business. That’s why we created one. The following best practices for leveraging your displays during and after COVID were distilled from conversations with Ferguson, a national retail chain, and The Hotel at Auburn University, a 22,000 square foot hotel. Representatives from both organizations shared their insights into the specific communications challenges presented by COVID, and how they’re using digital signage to get back to business, welcome people back to their shared spaces, and communicate effectively in times of uncertainty.
In this guide, you’ll learn about the seven best practices for communicating effectively throughout times of rapid change.
Christine Kendall
Content Marketing Manager, Poppulo
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
