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Beyond Clicks: How to Influence Employee Behaviors
ON-DEMAND WEBINAR

Beyond Clicks: How to Influence Employee Behaviors

About this Webinar

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to hear practical examples of how he and his team have used communications to motivate and measure employee actions for IT related issues. Discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service, and more.
In just 30 minutes, you’ll learn how to:

  1. Engage with functional teams to clearly understand how messages will be received and add value.
  2. Identify and access metrics beyond open rates, view counts, and click-throughs.
  3. Develop campaigns to drive behavior changes that generate impactful business outcomes.
  4. Use Poppulo’s omni-channel employee communications platform to help connect employees to purpose

Event details

Gradient Calendar

July 13, 2021

4pm BST / 11am ET

Gradient Calendar

30 minutes

Speaker

Ian Mercer

Ian Mercer

Head of Communications – IT Customer Experience for HSBC

Moderator

Neil Lieberman

Neil Lieberman

Head of US Marketing

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