Inspired Gear

Take your comms to the next level at Engage on June 15.

Register now

Poppulo
Beyond Clicks: How to Influence Employee Behaviors
ON-DEMAND WEBINAR

Beyond Clicks: How to Influence Employee Behaviors

About this Webinar

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to hear practical examples of how he and his team have used communications to motivate and measure employee actions for IT related issues. Discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service, and more.
In just 30 minutes, you’ll learn how to:

  1. Engage with functional teams to clearly understand how messages will be received and add value.
  2. Identify and access metrics beyond open rates, view counts, and click-throughs.
  3. Develop campaigns to drive behavior changes that generate impactful business outcomes.
  4. Use Poppulo’s omni-channel employee communications platform to help connect employees to purpose

Event details

Gradient Calendar

July 13, 2021

4pm BST / 11am ET

Gradient Calendar

30 minutes

Speaker

Ian Mercer

Ian Mercer

Head of Communications – IT Customer Experience for HSBC

Moderator

Neil Lieberman

Neil Lieberman

Head of US Marketing

Related content

Navigating HR & Change Initiatives: The Critical Role of Internal Communications

Navigating HR & Change Initiatives: The Critical Role of Internal Communications

Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.

HRChangeEmployee Comms
The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023

The Future of Internal Comms: Implementing Insights from Gallagher’s State of the Sector 2023

The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.

Employee CommsMeasurement