Beyond Clicks: How to Influence Employee Behaviors

Beyond Clicks: How to Influence Employee Behaviors

About this Webinar

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to hear practical examples of how he and his team have used communications to motivate and measure employee actions for IT related issues. Discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service, and more.
In just 30 minutes, you’ll learn how to:

  1. Engage with functional teams to clearly understand how messages will be received and add value.
  2. Identify and access metrics beyond open rates, view counts, and click-throughs.
  3. Develop campaigns to drive behavior changes that generate impactful business outcomes.
  4. Use Poppulo’s omni-channel employee communications platform to help connect employees to purpose

Event details

July 13, 2021

4pm BST / 11am ET

30 minutes


Ian Mercer

Ian Mercer

Head of Communications – IT Customer Experience for HSBC


Neil Lieberman

Neil Lieberman

Head of US Marketing

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