Beyond Clicks: How to Influence Employee Behaviors
About this Webinar
Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to hear practical examples of how he and his team have used communications to motivate and measure employee actions for IT related issues. Discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service, and more. In just 30 minutes, you’ll learn how to:
Engage with functional teams to clearly understand how messages will be received and add value.
Identify and access metrics beyond open rates, view counts, and click-throughs.
Develop campaigns to drive behavior changes that generate impactful business outcomes.
Use Poppulo’s omni-channel employee communications platform to help connect employees to purpose
July 13, 2021
4pm BST / 11am ET
Head of Communications – IT Customer Experience for HSBC
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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