Beyond opens and clicks: Creating comms that influence behaviors
About this Webinar
Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to see how he and his team have used communications to motivate and measure employee actions for IT related issues. And discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service and more.
In this session, you’ll learn how to:
Engage with functional teams to clearly understand how messages will be received and add value.
Identify and access metrics beyond open rates, view counts, and click-throughs.
Develop campaigns to drive behavior changes that generate impactful business outcomes.
Head of Communications – IT Customer Experience for HSBC
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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