Beyond opens and clicks: Creating comms that influence behaviors

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to see how he and his team have used communications to motivate and measure employee actions for IT related issues. And discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service and more.

In this session, you’ll learn how to:

1. Engage with functional teams to clearly understand how messages will be received and add value.
2. Identify and access metrics beyond open rates, view counts, and click-throughs.
3. Develop campaigns to drive behavior changes that generate impactful business outcomes.