Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
Beyond opens and clicks: Creating comms that influence behaviors
ON-DEMAND WEBINAR

Beyond opens and clicks: Creating comms that influence behaviors

About this Webinar

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to see how he and his team have used communications to motivate and measure employee actions for IT related issues. And discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service and more.

In this session, you’ll learn how to:

  1. Engage with functional teams to clearly understand how messages will be received and add value.
  2. Identify and access metrics beyond open rates, view counts, and click-throughs.
  3. Develop campaigns to drive behavior changes that generate impactful business outcomes.

Event details

Gradient Calendar

20 mins

Speaker

Ian Mercer

Ian Mercer

Head of Communications – IT Customer Experience for HSBC

Related content

Unifying Employee Comms: Why IT, Operations, and Comms Need to Work Together

Unifying Employee Comms: Why IT, Operations, and Comms Need to Work Together

It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.

Employee Comms
Breaking Down Barriers to Supercharge your Comms

Breaking Down Barriers to Supercharge your Comms

Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.

Employee Comms
How to Help Your Leadership Team Become Better Communicators

How to Help Your Leadership Team Become Better Communicators

Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.

Leadership