Inspired Gear

Poppulo now reaches 50 million employees globally

Read the announcement

Poppulo
Beyond opens and clicks: Creating comms that influence behaviors
ON-DEMAND WEBINAR

Beyond opens and clicks: Creating comms that influence behaviors

About this Webinar

Driving behavior changes that result in positive outcomes for your organization is the real measure of success for internal communication efforts. Join Ian Mercer (Head of Communications – IT Customer Experience for HSBC) to see how he and his team have used communications to motivate and measure employee actions for IT related issues. And discover how you can do the same for any part of the organization: leadership comms, HR, Sales, Customer Service and more.

In this session, you’ll learn how to:

  1. Engage with functional teams to clearly understand how messages will be received and add value.
  2. Identify and access metrics beyond open rates, view counts, and click-throughs.
  3. Develop campaigns to drive behavior changes that generate impactful business outcomes.

Event details

Gradient Calendar

February 23, 2021

Gradient Calendar

20 mins

Speaker

Ian Mercer

Ian Mercer

Head of Communications – IT Customer Experience for HSBC

Related content

What You Need to Know About Digital Signage Security

What You Need to Know About Digital Signage Security

If you’re dedicated to IT security, this whitepaper is for you.

Crisis
Leadership
Employee Comms
Exploring the Latest Digital Signage Trends in Hospitality

Exploring the Latest Digital Signage Trends in Hospitality

Over the last 20+ years, digital signage has become a key tool for enhancing the overall guest experience, improving staff communication, and driving revenue growth. From interactive virtual concierge screens in the lobby to real-time updates and personalized messaging on readerboards, and screens that can be used to upsell custom branding packages, digital signage is still shaping how hotels and resorts engage with their guests and employees.

Customer Comms