Authentic leadership communications always mattered—to inspire, motivate, and make people feel they share a common purpose and belong. But in a time of widespread uncertainty and diminished trust, they matter more now than ever before.
This guide, based on a Poppulo Engage ‘24 conference fireside chat—with Daniela Rogosic, CEO Communications Leader at IKEA, Felicity Barber, Founder of Thoughtful Communications, and Sharon McIntosh, President of And Then Communications & Coaching—explores examples of ways authentic leadership communications matter and how to help leaders unlock its potential. The compelling conversation between these esteemed leadership communication experts covers:
Tim Vaughan
Editorial Director, Poppulo
Daniela Rogosic
CEO Communication Leader, IKEA
Sharon McIntosh
President & Founder of And Then Communications
Felicity Barber
Founder, Thoughtful Communications
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
