Beyond The Obvious: Why Authentic Leadership Communications Matter

Beyond The Obvious: Why Authentic Leadership Communications Matter

Tim Vaughan
Tim VaughanEditorial Director
Daniela Rogosic
Daniela RogosicCEO Communication Leader
Sharon McIntosh
Sharon McIntoshPresident & Founder
Felicity Barber
Felicity BarberFounder, Thoughtful Communications

Access Executive Brief

By submitting this form you consent to receive marketing content from Poppulo. You can withdraw your consent at any time.

About this Executive Brief

Authentic leadership communications always mattered—to inspire, motivate, and make people feel they share a common purpose and belong. But in a time of widespread uncertainty and diminished trust, they matter more now than ever before.

This guide, based on a Poppulo Engage ‘24 conference fireside chat—with Daniela Rogosic, CEO Communications Leader at IKEA, Felicity Barber, Founder of Thoughtful Communications, and Sharon McIntosh, President of And Then Communications & Coaching—explores examples of ways authentic leadership communications matter and how to help leaders unlock its potential. The compelling conversation between these esteemed leadership communication experts covers:

  • Challenges for Leaders in Communicating Authentically—and How IC can Help
  • Fears of Cancel Culture
  • Being Honest, Transparent, and Owning Problems When Things Go Wrong
  • Do Employees Have Unrealistic Expectations of Leaders?
  • Leadership Bias Towards External Comms
  • Authenticity and Navigating Cultural Nuances
  • The Critical Importance of Storytelling

Related Content

The AI Toolkit for Internal Communications

The AI Toolkit for Internal Communications

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Download Guide
The Poppulo Guide for IT & Security Buyers

The Poppulo Guide for IT & Security Buyers

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Download Guide
Campus Communication Reimagined: The Digital Signage Advantage

Campus Communication Reimagined: The Digital Signage Advantage

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.

Download Guide

Join The Mailing List to get The Latest Resources