It’s only a short few years since communicating with employees was – apart from Town Halls and assorted events – all about the written word: notice board posters, emails, word documents, etc. But these days the digital-savvy, multi-generational, workforce expects a lot more from their employer. They want choice as to when, where and how they consume messages. It has never been beyond-the-written-word-use-multimedia-content-to-boost-your-reach easier to create and deliver messages that resonate with all your audiences, using so many different media. We take you through some of them here.
Tim Vaughan
Head of Content at Poppulo
We've come through a year of turbulent change, but while the turmoil has thankfully begun to subside there is not going to be any let-up on the pressure to transform at speed.
The coming months present a massive challenge for employee communicators and HR teams, who are key to making the new way of working a reality. Whether planning a return to the office, navigating a restructuring, or adapting to a new business strategy, communication is critical to keeping employees connected and making these major shifts successful.
While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.
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