It’s only a short few years since communicating with employees was – apart from Town Halls and assorted events – all about the written word: notice board posters, emails, word documents, etc. But these days the digital-savvy, multi-generational, workforce expects a lot more from their employer. They want choice as to when, where and how they consume messages. It has never been beyond-the-written-word-use-multimedia-content-to-boost-your-reach easier to create and deliver messages that resonate with all your audiences, using so many different media. We take you through some of them here.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
