Beyond the written word: Use multimedia content to boost your reach
About this Guide
It’s only a short few years since communicating with employees was – apart from Town Halls and assorted events – all about the written word: notice board posters, emails, word documents, etc. But these days the digital-savvy, multi-generational, workforce expects a lot more from their employer. They want choice as to when, where and how they consume messages. It has never been beyond-the-written-word-use-multimedia-content-to-boost-your-reach easier to create and deliver messages that resonate with all your audiences, using so many different media. We take you through some of them here.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.