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It’s only a short few years since communicating with employees was – apart from Town Halls and assorted events – all about the written word: notice board posters, emails, word documents, etc. But these days the digital-savvy, multi-generational, workforce expects a lot more from their employer. They want choice as to when, where and how they consume messages. It has never been beyond-the-written-word-use-multimedia-content-to-boost-your-reach easier to create and deliver messages that resonate with all your audiences, using so many different media. We take you through some of them here.
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
